Avi Shankar
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
Papers in
-
- Impact of Technology on Adolescents 6
- Digital Marketing and Social Media 4
- Marketing 18
- Consumer Behavior in Brand Consumption and Identification 15
- Co-authors
- Robin Canniford (6 shared papers)Christina Goulding (8 shared papers)Richard Elliott (4 shared papers)James Fitchett (3 shared papers)Hélène Cherrier (1 shared paper)Ekant Veer (2 shared papers)Sarah Riley (2 shared papers)Adrienne Evans (2 shared papers)
- Journals
- Journal of Marketing Management (7 papers)Marketing Theory (5 papers)Journal of Consumer Research (4 papers)European Journal of Marketing (3 papers)Consumption Markets & Culture (2 papers)
- Partner nations
- United KingdomAustraliaUnited States
In The Last Decade
Avi Shankar
43 papers receiving 2.5k citations
Peers
Comparison fields: 5 of 118
- Marketing 1.1k
- Tourism, Leisure and Hospitality Management 113
- Gender Studies 489
- Museology 175
- Music 97
Countries citing papers authored by Avi Shankar
This map shows the geographic impact of Avi Shankar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Avi Shankar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Avi Shankar more than expected).
Fields of papers citing papers by Avi Shankar
This network shows the impact of papers produced by Avi Shankar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Avi Shankar. The network helps show where Avi Shankar may publish in the future.
Co-authors
The 25 scholars most cited alongside Avi Shankar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 44 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 236 | |
| 2 | 2006 | 209 | |
| 3 | 2002 | 188 | |
| 4 | 2008 | 174 | |
| 5 | 2010 | 157 | |
| 6 | 2010 | 156 | |
| 7 | 2013 | 133 | |
| 8 | 2011 | 130 | |
| 9 | 2009 | 123 | |
| 10 | 2017 | 110 | |
| 11 | 2020 | 97 | |
| 12 | 2016 | 75 | |
| 13 | 2006 | 66 | |
| 14 | 2016 | 63 | |
| 15 | 2000 | 60 | |
| 16 | 2001 | 55 | |
| 17 | 2002 | 54 | |
| 18 | 2011 | 52 | |
| 19 | 2021 | 49 | |
| 20 | 2015 | 48 |
About Avi Shankar
Avi Shankar is a scholar working on Sociology and Political Science, Marketing, Gender Studies, Museology and Clinical Psychology, having authored 44 papers that have together received 2.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Media, Gender, and Advertising (7 papers), Fashion and Cultural Textiles (7 papers), Impact of Technology on Adolescents (6 papers), Management and Organizational Studies (4 papers), Digital Marketing and Social Media (4 papers), Culinary Culture and Tourism (4 papers) and Gender, Feminism, and Media (4 papers). The work is most often cited by research in Marketing (1.1k citations), Tourism, Leisure and Hospitality Management (113 citations), Gender Studies (489 citations), Museology (175 citations) and Music (97 citations). Avi Shankar has collaborated with scholars based in United Kingdom, Australia and United States. Frequent co-authors include Robin Canniford, Christina Goulding, Richard Elliott, James Fitchett, Hélène Cherrier, Ekant Veer, Sarah Riley, Adrienne Evans, Richard Elliott and Adam Joinson. Their work appears in journals such as Journal of Marketing Management, Marketing Theory, Journal of Consumer Research, European Journal of Marketing and Consumption Markets & Culture.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.