Prashant Malaviya
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- General Decision Sciences top 5%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 13
-
- Media Influence and Health 6
- Co-authors
- Joan Meyers‐Levy (3 shared papers)Brian Sternthal (8 shared papers)Debora Viana Thompson (2 shared papers)Jolita Kisielius (2 shared papers)K. Sivakumar (2 shared papers)Georgios A. Bakamitsos (1 shared paper)Alice M. Tybout (1 shared paper)Susan Jung Grant (1 shared paper)
- Journals
- Journal of Consumer Research (4 papers)Journal of Consumer Psychology (3 papers)Journal of Marketing (3 papers)Psychology and Marketing (2 papers)Journal of Marketing Research (2 papers)
- Partner nations
- United StatesFranceCanada
In The Last Decade
Prashant Malaviya
18 papers receiving 898 citations
Peers
Comparison fields: 5 of 81
- Marketing 608
- General Decision Sciences 61
- Applied Psychology 149
- Information Systems and Management 103
- Organizational Behavior and Human Resource Management 123
Countries citing papers authored by Prashant Malaviya
This map shows the geographic impact of Prashant Malaviya's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prashant Malaviya with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prashant Malaviya more than expected).
Fields of papers citing papers by Prashant Malaviya
This network shows the impact of papers produced by Prashant Malaviya. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Prashant Malaviya. The network helps show where Prashant Malaviya may publish in the future.
Co-authors
The 19 scholars most cited alongside Prashant Malaviya, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1999 | 261 | |
| 2 | 2013 | 160 | |
| 3 | 1999 | 83 | |
| 4 | 1996 | 73 | |
| 5 | 2005 | 70 | |
| 6 | 2007 | 58 | |
| 7 | 2008 | 38 | |
| 8 | 2004 | 38 | |
| 9 | 1999 | 32 | |
| 10 | 1998 | 30 | |
| 11 | 2018 | 29 | |
| 12 | 2001 | 25 | |
| 13 | 1996 | 25 | |
| 14 | 2013 | 23 | |
| 15 | 2002 | 15 | |
| 16 | 2001 | 8 | |
| 17 | 1997 | 8 | |
| 18 | 2001 | 4 | |
| 19 | 2018 | 0 |
About Prashant Malaviya
Prashant Malaviya is a scholar working on Marketing, Literature and Literary Theory, Applied Psychology, Sociology and Political Science and Experimental and Cognitive Psychology, having authored 19 papers that have together received 980 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (8 papers), Media Influence and Health (6 papers), Behavioral Health and Interventions (4 papers), Social and Intergroup Psychology (4 papers), Decision-Making and Behavioral Economics (2 papers), Multisensory perception and integration (2 papers) and Language, Metaphor, and Cognition (2 papers). The work is most often cited by research in Marketing (608 citations), General Decision Sciences (61 citations), Applied Psychology (149 citations), Information Systems and Management (103 citations) and Organizational Behavior and Human Resource Management (123 citations). Prashant Malaviya has collaborated with scholars based in United States, France and Canada. Frequent co-authors include Joan Meyers‐Levy, Brian Sternthal, Debora Viana Thompson, Jolita Kisielius, K. Sivakumar, Georgios A. Bakamitsos, Alice M. Tybout, Susan Jung Grant, C. Miguel Brendl and Sunita Sah. Their work appears in journals such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Psychology and Marketing and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.