Andreas Strebinger
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Sharing Economy and Platforms
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 9
- Sharing Economy and Platforms 3
- Marketing and Advertising Strategies 3
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- Business Strategy and Innovation 4
- Digital Platforms and Economics 3
- Corporate Governance and Management 3
- Co-authors
- Horst Treiblmaier (9 shared papers)Abderahman Rejeb (1 shared paper)Anita Zednik (4 shared papers)Xiaoling Guo (1 shared paper)Thomas Otter (3 shared papers)Sabine Hoffmann (1 shared paper)
In The Last Decade
Andreas Strebinger
20 papers receiving 299 citations
Peers
Comparison fields: 5 of 61
- Marketing 147
- Tourism, Leisure and Hospitality Management 11
- Information Systems 118
- Information Systems and Management 35
- Strategy and Management 74
Countries citing papers authored by Andreas Strebinger
This map shows the geographic impact of Andreas Strebinger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andreas Strebinger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andreas Strebinger more than expected).
Fields of papers citing papers by Andreas Strebinger
This network shows the impact of papers produced by Andreas Strebinger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andreas Strebinger. The network helps show where Andreas Strebinger may publish in the future.
Co-authors
The 6 scholars most cited alongside Andreas Strebinger, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 91 | |
| 2 | 2017 | 36 | |
| 3 | 2022 | 35 | |
| 4 | 2014 | 27 | |
| 5 | 2008 | 22 | |
| 6 | 2004 | 18 | |
| 7 | Strategic Brand Concept and Brand Architecture Strategyba Proposed Model | 2004 | 17 |
| 8 | 2022 | 16 | |
| 9 | 2006 | 13 | |
| 10 | 2024 | 12 | |
| 11 | 2016 | 11 | |
| 12 | 2005 | 10 | |
| 13 | 2007 | 8 | |
| 14 | 2000 | 4 | |
| 15 | 2022 | 3 | |
| 16 | The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, it Structure and their Interrelations | 2006 | 2 |
| 17 | 2011 | 2 | |
| 18 | 2005 | 1 | |
| 19 | 2007 | 1 | |
| 20 | 2007 | 1 |
About Andreas Strebinger
Andreas Strebinger is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Management of Technology and Innovation and Information Systems and Management, having authored 23 papers that have together received 330 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers), Business Strategy and Innovation (4 papers), Sharing Economy and Platforms (3 papers), Marketing and Advertising Strategies (3 papers), Digital Platforms and Economics (3 papers), Digital Innovation in Industries (3 papers) and Corporate Governance and Management (3 papers). The work is most often cited by research in Marketing (147 citations), Tourism, Leisure and Hospitality Management (11 citations), Information Systems (118 citations), Information Systems and Management (35 citations) and Strategy and Management (74 citations). Andreas Strebinger has collaborated with scholars based in Austria, Canada and Germany. Frequent co-authors include Horst Treiblmaier, Abderahman Rejeb, Anita Zednik, Xiaoling Guo, Thomas Otter and Sabine Hoffmann. Their work appears in journals such as Journal of Global Marketing, Smart Cities, Journal of Hospitality and Tourism Technology, Journal of Product & Brand Management and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.