Sapna Rakesh

15 papers and 304 indexed citations i.

Sapna Rakesh has authored 15 papers that have received a total of 304 indexed citations. This includes 11 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Information Systems and Management. The topics of these papers are Consumer Retail Behavior Studies (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (6 papers). Sapna Rakesh is often cited by papers focused on Consumer Retail Behavior Studies (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in India and Singapore. Sapna Rakesh's co-authors include Arpita Khare, Geetika Jain and Harjit Singh and has published in prestigious journals such as Corporate Governance, Journal of Enterprise Information Management and The International Review of Retail Distribution and Consumer Research.