Aihui Chen
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 2%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Sharing Economy and Platforms
Papers in
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- Digital Marketing and Social Media 14
- Privacy, Security, and Data Protection 2
- Impact of Technology on Adolescents 2
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- Technology Adoption and User Behaviour 11
- Co-authors
- Yaobin Lu (16 shared papers)Bin Wang (3 shared papers)Sumeet Gupta (4 shared papers)Patrick Y.K. Chau (1 shared paper)Ling Zhao (2 shared papers)Ming Li (1 shared paper)Ying Yu (1 shared paper)Jinfeng Ma (1 shared paper)
- Journals
- Industrial Management & Data Systems (5 papers)Information Technology and People (4 papers)Information & Management (3 papers)International Journal of Information Management (2 papers)International Journal of Consumer Studies (1 paper)
- Partner nations
- ChinaUnited StatesIndia
In The Last Decade
Aihui Chen
26 papers receiving 786 citations
Aihui Chen's Hit Papers
Peers
Comparison fields: 5 of 90
- Information Systems and Management 342
- Marketing 316
- Organizational Behavior and Human Resource Management 168
- Communication 92
- Sociology and Political Science 564
Countries citing papers authored by Aihui Chen
This map shows the geographic impact of Aihui Chen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Aihui Chen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Aihui Chen more than expected).
Fields of papers citing papers by Aihui Chen
This network shows the impact of papers produced by Aihui Chen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Aihui Chen. The network helps show where Aihui Chen may publish in the future.
Co-authors
The 25 scholars most cited alongside Aihui Chen, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 28 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Customers’ purchase decision-making process in social commerce: A social learning perspective Hit paper breakdown → | 2017 | 269 |
| 2 | 2014 | 101 | |
| 3 | 2013 | 82 | |
| 4 | 2016 | 74 | |
| 5 | 2013 | 37 | |
| 6 | 2021 | 34 | |
| 7 | 2014 | 28 | |
| 8 | 2016 | 27 | |
| 9 | 2022 | 25 | |
| 10 | 2023 | 24 | |
| 11 | 2022 | 19 | |
| 12 | 2023 | 16 | |
| 13 | 2024 | 12 | |
| 14 | 2024 | 10 | |
| 15 | 2021 | 10 | |
| 16 | 2022 | 10 | |
| 17 | 2021 | 9 | |
| 18 | 2022 | 9 | |
| 19 | 2024 | 8 | |
| 20 | 2025 | 4 |
About Aihui Chen
Aihui Chen is a scholar working on Sociology and Political Science, Information Systems and Management, Organizational Behavior and Human Resource Management, Marketing and Communication, having authored 28 papers that have together received 821 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (11 papers), Customer Service Quality and Loyalty (10 papers), Knowledge Management and Sharing (5 papers), AI in Service Interactions (4 papers), Sharing Economy and Platforms (3 papers), Privacy, Security, and Data Protection (2 papers) and Impact of Technology on Adolescents (2 papers). The work is most often cited by research in Information Systems and Management (342 citations), Marketing (316 citations), Organizational Behavior and Human Resource Management (168 citations), Communication (92 citations) and Sociology and Political Science (564 citations). Aihui Chen has collaborated with scholars based in China, United States and India. Frequent co-authors include Yaobin Lu, Bin Wang, Sumeet Gupta, Patrick Y.K. Chau, Ling Zhao, Ming Li, Ying Yu, Jinfeng Ma, Hong Zhang and Ruohan Li. Their work appears in journals such as Industrial Management & Data Systems, Information Technology and People, Information & Management, International Journal of Information Management and International Journal of Consumer Studies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.