Ni Huang

35 papers and 799 indexed citations i.

Ni Huang has authored 35 papers that have received a total of 799 indexed citations. This includes 23 papers in Sociology and Political Science, 18 papers in Marketing and 14 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (14 papers) and Sharing Economy and Platforms (8 papers). Ni Huang is often cited by papers focused on Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (14 papers) and Sharing Economy and Platforms (8 papers) and collaborates with scholars based in United States, China and Canada. Ni Huang's co-authors include Yili Hong, Gordon Burtch, Tianshu Sun, Zhijun Yan and Peiyu Chen and has published in prestigious journals such as Management Science, MIS Quarterly and Information Systems Research.