Nam‐Hyun Um

About

Nam‐Hyun Um is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Nam‐Hyun Um has authored 38 papers receiving a total of 466 indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 21 papers in Sociology and Political Science and 13 papers in Gender Studies. Recurrent topics in Nam‐Hyun Um’s work include Digital Marketing and Social Media (21 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Media, Gender, and Advertising (10 papers). Nam‐Hyun Um is often cited by papers focused on Digital Marketing and Social Media (21 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Media, Gender, and Advertising (10 papers). Nam‐Hyun Um collaborates with scholars based in South Korea, United States and Hong Kong. Nam‐Hyun Um's co-authors include Erica Weintraub Austin, Bruce E. Pinkleton, Sojung Kim, Wei‐Na Lee, Sojung Kim, David R. Wilcox, Yoon Hi Sung, So Young Lee and Jong‐Min Kim and has published in prestigious journals such as Sustainability, European Journal of Marketing and Journal of Advertising.

In The Last Decade

Co-authorship network of co-authors of Nam‐Hyun Um i

Layout:

Gravity: 0.05 Iterations: 100 Initial Temp: 1000 Cooling: 0.99 Min Temp: 1

Fields of papers citing papers by Nam‐Hyun Um

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Nam‐Hyun Um. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Nam‐Hyun Um may publish in the future.

Countries citing papers authored by Nam‐Hyun Um

Since Specialization

Citations

This map shows the geographic impact of Nam‐Hyun Um's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nam‐Hyun Um with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nam‐Hyun Um more than expected).

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Tatiana Ogourtsova Breakdown of academic impact, for papers by G. Cammarata Breakdown of academic impact, for papers by Naveen Gautam Breakdown of academic impact, for papers by Kevin C. Tseng Breakdown of academic impact, for papers by Gene Gulati Breakdown of academic impact, for papers by Laura Gerardino Breakdown of academic impact, for papers by Vesna Zupanc Breakdown of academic impact, for papers by Marian Burducea