Journal of Marketing

6.3k papers and 800.2k indexed citations i.

About

The 6.3k papers published in Journal of Marketing in the last decades have received a total of 800.2k indexed citations. Papers published in Journal of Marketing usually cover Marketing (2.0k papers), Organizational Behavior and Human Resource Management (919 papers) and Strategy and Management (891 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (958 papers), Customer Service Quality and Loyalty (759 papers) and Consumer Market Behavior and Pricing (633 papers). The most active scholars publishing in Journal of Marketing are Shelby D. Hunt, Philip Kotler, George S. Day, Vijay Mahajan and Jan B. Heide.

In The Last Decade

Fields of papers published in Journal of Marketing

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers published in Journal of Marketing. Nodes represent fields, and links connect fields that are likely to share authors.

Countries where authors publish in Journal of Marketing

Since Specialization
Total citations of papers

This map shows the geographic distribution of research published in Journal of Marketing. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Marketing with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).

Rankless by CCL
2025