Journal of Global Fashion Marketing

363 papers and 5.2k indexed citations i.

The 363 papers published in Journal of Global Fashion Marketing in the last decades have received a total of 5.2k indexed citations. Papers published in Journal of Global Fashion Marketing usually cover Marketing (311 papers), Sociology and Political Science (117 papers) and Museology (90 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (265 papers), Consumer Retail Behavior Studies (128 papers) and Digital Marketing and Social Media (98 papers). The most active scholars publishing in Journal of Global Fashion Marketing are Eunju Ko, Kim K. P. Johnson, Kyung Hoon Kim, Jonas Hoffmann and Jihyun Kim.