Jonas Hoffmann

692 citations
37 papers · 493 · h-index 13

Impact in

  • Marketing top 5%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Environmental Sustainability in Business
    • Technology Adoption and User Behaviour

Papers in

    • Corporate Identity and Reputation 2
    • Consumer Behavior in Brand Consumption and Identification 6
    • Consumer Retail Behavior Studies 2

Jonas Hoffmann

34 papers receiving 462 citations

Peers

Jonas Hoffmann
Comparison fields: 5 of 91
  • Marketing 217
  • Information Systems and Management 94
  • Organizational Behavior and Human Resource Management 86
  • Museology 28
  • Sociology and Political Science 232
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Citations per field
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Citations per year

Countries citing papers authored by Jonas Hoffmann

Since Specialization
Citations

This map shows the geographic impact of Jonas Hoffmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jonas Hoffmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jonas Hoffmann more than expected).

Fields of papers citing papers by Jonas Hoffmann

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jonas Hoffmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jonas Hoffmann. The network helps show where Jonas Hoffmann may publish in the future.

Co-authors

The 25 scholars most cited alongside Jonas Hoffmann, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Jonas Hoffmann Line = papers co-authored together Jonas Hoffmann links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 37 papers — load more, or switch the sort, to bring in the rest.

#Work
1 2006131
2 201389
3
Using scenario planning to reshape strategy
201734
4 201030
5 201218
6 201118
7
Sustainable Innovation Strategy : Creating Value in a World of Finite Resources
201318
8 201315
9 201213
10 201313
11 201812
12 201612
13
Luxury Strategy in Action
201612
14 201510
15 20198
16 20128
17 20127
18
Global Luxury Trends : Innovative Strategies for Emerging Markets
20127
19 20186
20 20185

About Jonas Hoffmann

Jonas Hoffmann is a scholar working on Strategy and Management, Marketing, Sociology and Political Science, Cognitive Neuroscience and Organizational Behavior and Human Resource Management, having authored 37 papers that have together received 493 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers), Functional Brain Connectivity Studies (3 papers), Design Education and Practice (2 papers), Management and Organizational Studies (2 papers), Corporate Identity and Reputation (2 papers), Advanced Neuroimaging Techniques and Applications (2 papers) and Consumer Retail Behavior Studies (2 papers). The work is most often cited by research in Marketing (217 citations), Information Systems and Management (94 citations), Organizational Behavior and Human Resource Management (86 citations), Museology (28 citations) and Sociology and Political Science (232 citations). Jonas Hoffmann has collaborated with scholars based in France, Germany and United States. Frequent co-authors include Ivan Coste-Manière, Nitish Singh, Mike Chen‐ho Chao, Georg Fassott, Rafael Ramírez, Alejandra Palermo, Tobias Meile, Fabrice Roubelat, Ingmar Königsrainer and Derek Zieker. Their work appears in journals such as Journal of Global Fashion Marketing, Schizophrenia Bulletin, Clinical Epidemiology, Molecular Autism and Technological Forecasting and Social Change.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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