Jonas Hoffmann
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
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- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Retail Behavior Studies 2
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- Corporate Identity and Reputation 2
- Co-authors
- Ivan Coste-Manière (6 shared papers)Nitish Singh (1 shared paper)Georg Fassott (1 shared paper)Mike Chen‐ho Chao (1 shared paper)Rafael Ramírez (2 shared papers)Alejandra Palermo (1 shared paper)Tobias Meile (2 shared papers)Derek Zieker (1 shared paper)
- Journals
- Journal of Global Fashion Marketing (6 papers)Schizophrenia Bulletin (2 papers)Futures (1 paper)Molecular Autism (1 paper)Journal of Clinical Epidemiology (1 paper)
- Partner nations
- FranceGermanyUnited Kingdom
In The Last Decade
Jonas Hoffmann
28 papers receiving 389 citations
Peers
Comparison fields: 5 of 97
- Marketing 183
- Information Systems and Management 87
- Organizational Behavior and Human Resource Management 75
- Museology 18
- Sociology and Political Science 203
Countries citing papers authored by Jonas Hoffmann
This map shows the geographic impact of Jonas Hoffmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jonas Hoffmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jonas Hoffmann more than expected).
Fields of papers citing papers by Jonas Hoffmann
This network shows the impact of papers produced by Jonas Hoffmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jonas Hoffmann. The network helps show where Jonas Hoffmann may publish in the future.
Co-authors
The 25 scholars most cited alongside Jonas Hoffmann, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 29 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2006 | 115 | |
| 2 | 2013 | 74 | |
| 3 | Using scenario planning to reshape strategy | 2017 | 32 |
| 4 | 2010 | 26 | |
| 5 | 2011 | 18 | |
| 6 | 2012 | 18 | |
| 7 | Sustainable Innovation Strategy : Creating Value in a World of Finite Resources | 2013 | 15 |
| 8 | 2012 | 13 | |
| 9 | 2016 | 12 | |
| 10 | 2013 | 10 | |
| 11 | 2015 | 9 | |
| 12 | 2018 | 9 | |
| 13 | 2013 | 9 | |
| 14 | Luxury Strategy in Action | 2016 | 8 |
| 15 | 2019 | 7 | |
| 16 | 2018 | 6 | |
| 17 | 2012 | 6 | |
| 18 | 2012 | 5 | |
| 19 | 2024 | 4 | |
| 20 | 2018 | 4 |
About Jonas Hoffmann
Jonas Hoffmann is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Cognitive Neuroscience and Surgery, having authored 29 papers that have together received 413 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers), Functional Brain Connectivity Studies (4 papers), Advanced Neuroimaging Techniques and Applications (3 papers), Design Education and Practice (2 papers), Corporate Identity and Reputation (2 papers), Mental Health Research Topics (2 papers) and Consumer Retail Behavior Studies (2 papers). The work is most often cited by research in Marketing (183 citations), Information Systems and Management (87 citations), Organizational Behavior and Human Resource Management (75 citations), Museology (18 citations) and Sociology and Political Science (203 citations). Jonas Hoffmann has collaborated with scholars based in France, Germany and United Kingdom. Frequent co-authors include Ivan Coste-Manière, Nitish Singh, Georg Fassott, Mike Chen‐ho Chao, Rafael Ramírez, Alejandra Palermo, Tobias Meile, Derek Zieker, Ingmar Königsrainer and Andrea Icks. Their work appears in journals such as Journal of Global Fashion Marketing, Schizophrenia Bulletin, Futures, Molecular Autism and Journal of Clinical Epidemiology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.