Jonas Hoffmann

689 citations
29 papers · 413 · h-index 10

Impact in

  • Marketing top 5%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Environmental Sustainability in Business
    • Technology Adoption and User Behaviour

Papers in

    • Consumer Behavior in Brand Consumption and Identification 6
    • Consumer Retail Behavior Studies 2
    • Corporate Identity and Reputation 2

Jonas Hoffmann

28 papers receiving 389 citations

Peers

Jonas Hoffmann
Comparison fields: 5 of 97
  • Marketing 183
  • Information Systems and Management 87
  • Organizational Behavior and Human Resource Management 75
  • Museology 18
  • Sociology and Political Science 203
Replace L Grimmer with:
L Grimmer Australia
Thomas Farrington United Kingdom
Jashim Khan United Kingdom
Sidney Anderson United States
Jorge Guadalupe-Lanas Ecuador
Anja Geigenmüller Germany
Shuqin Wei United States
Wei Quan South Korea
Anne-Sophie Cases France
Viktória Ali Taha Slovakia
Jonas Hoffmann relative to L Grimmer Australia L Grimmer's profile →
Citations per field
00.5×10.3×
L Grimmer · 1×
Citations per year

Countries citing papers authored by Jonas Hoffmann

Since Specialization
Citations

This map shows the geographic impact of Jonas Hoffmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jonas Hoffmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jonas Hoffmann more than expected).

Fields of papers citing papers by Jonas Hoffmann

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jonas Hoffmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jonas Hoffmann. The network helps show where Jonas Hoffmann may publish in the future.

Co-authors

The 25 scholars most cited alongside Jonas Hoffmann, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Jonas Hoffmann Line = papers co-authored together Jonas Hoffmann links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 29 papers — load more, or switch the sort, to bring in the rest.

#Work
1 2006115
2 201374
3
Using scenario planning to reshape strategy
201732
4 201026
5 201118
6 201218
7
Sustainable Innovation Strategy : Creating Value in a World of Finite Resources
201315
8 201213
9 201612
10 201310
11 20159
12 20189
13 20139
14
Luxury Strategy in Action
20168
15 20197
16 20186
17 20126
18 20125
19 20244
20 20184

About Jonas Hoffmann

Jonas Hoffmann is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Cognitive Neuroscience and Surgery, having authored 29 papers that have together received 413 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers), Functional Brain Connectivity Studies (4 papers), Advanced Neuroimaging Techniques and Applications (3 papers), Design Education and Practice (2 papers), Corporate Identity and Reputation (2 papers), Mental Health Research Topics (2 papers) and Consumer Retail Behavior Studies (2 papers). The work is most often cited by research in Marketing (183 citations), Information Systems and Management (87 citations), Organizational Behavior and Human Resource Management (75 citations), Museology (18 citations) and Sociology and Political Science (203 citations). Jonas Hoffmann has collaborated with scholars based in France, Germany and United Kingdom. Frequent co-authors include Ivan Coste-Manière, Nitish Singh, Georg Fassott, Mike Chen‐ho Chao, Rafael Ramírez, Alejandra Palermo, Tobias Meile, Derek Zieker, Ingmar Königsrainer and Andrea Icks. Their work appears in journals such as Journal of Global Fashion Marketing, Schizophrenia Bulletin, Futures, Molecular Autism and Journal of Clinical Epidemiology.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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