Yoojung Kim
About
Yoojung Kim has authored 74 papers that have received a total of 2.7k indexed citations.
This includes 26 papers in Sociology and Political Science, 19 papers in Information Systems and Management and 16 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (18 papers), Digital Marketing and Social Media (18 papers) and Consumer Perception and Purchasing Behavior (8 papers). Yoojung Kim is often cited by papers focused on Technology Adoption and User Behaviour (18 papers), Digital Marketing and Social Media (18 papers) and Consumer Perception and Purchasing Behavior (8 papers) and collaborates with scholars based in South Korea, United States and Canada. Yoojung Kim's co-authors include Sejung Marina Choi, Jaephil Cho, Min Gyu Kim, Jeong‐Whun Kim and Eunyoung Heo and has published in prestigious journals such as Circulation, PLoS ONE and Journal of The Electrochemical Society.
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