Zonghuo Li
Impact in
- Marketing top 5%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
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- Supply Chain and Inventory Management
Papers in
- Marketing 15
- Consumer Market Behavior and Pricing 12
- Consumer Retail Behavior Studies 9
- Environmental Sustainability in Business 2
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- Digital Platforms and Economics 6
- Sustainable Supply Chain Management 4
- Co-authors
- Wensheng Yang (7 shared papers)Hyun Seung Jin (4 shared papers)Di Wang (5 shared papers)Xiangfeng Chen (2 shared papers)Xiaohong Liu (2 shared papers)Ruixuan Chen (1 shared paper)Hao Sun (2 shared papers)Jiaguo Liu (1 shared paper)
In The Last Decade
Zonghuo Li
19 papers receiving 299 citations
Peers
Comparison fields: 5 of 53
- Marketing 167
- Management Information Systems 114
- Strategy and Management 123
- Organizational Behavior and Human Resource Management 19
- Management Science and Operations Research 23
Countries citing papers authored by Zonghuo Li
This map shows the geographic impact of Zonghuo Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zonghuo Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zonghuo Li more than expected).
Fields of papers citing papers by Zonghuo Li
This network shows the impact of papers produced by Zonghuo Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zonghuo Li. The network helps show where Zonghuo Li may publish in the future.
Co-authors
The 16 scholars most cited alongside Zonghuo Li, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 45 | |
| 2 | 2023 | 41 | |
| 3 | 2020 | 41 | |
| 4 | 2020 | 35 | |
| 5 | 2022 | 21 | |
| 6 | 2023 | 20 | |
| 7 | 2019 | 15 | |
| 8 | 2022 | 14 | |
| 9 | 2020 | 14 | |
| 10 | 2021 | 13 | |
| 11 | 2021 | 11 | |
| 12 | 2021 | 10 | |
| 13 | 2022 | 9 | |
| 14 | 2022 | 7 | |
| 15 | 2023 | 6 | |
| 16 | 2024 | 1 | |
| 17 | 2023 | 1 | |
| 18 | 2025 | 1 | |
| 19 | 2025 | 1 | |
| 20 | 2023 | 0 |
About Zonghuo Li
Zonghuo Li is a scholar working on Marketing, Strategy and Management, Management Information Systems, Management, Monitoring, Policy and Law and Economics and Econometrics, having authored 22 papers that have together received 306 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (12 papers), Consumer Retail Behavior Studies (9 papers), Supply Chain and Inventory Management (8 papers), Digital Platforms and Economics (6 papers), Sustainable Supply Chain Management (4 papers), Energy, Environment, Economic Growth (2 papers), Environmental Sustainability in Business (2 papers) and Urban and Freight Transport Logistics (1 paper). The work is most often cited by research in Marketing (167 citations), Management Information Systems (114 citations), Strategy and Management (123 citations), Organizational Behavior and Human Resource Management (19 citations) and Management Science and Operations Research (23 citations). Zonghuo Li has collaborated with scholars based in China, Australia and Taiwan. Frequent co-authors include Wensheng Yang, Hyun Seung Jin, Di Wang, Xiangfeng Chen, Xiaohong Liu, Ruixuan Chen, Hao Sun, Jiaguo Liu, Junjin Wang and Xintong Chen. Their work appears in journals such as Electronic Commerce Research, Journal of Cleaner Production, Kybernetes, Soft Computing and PLoS ONE.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.