Yongdan Liu

14 papers and 536 indexed citations i.

Yongdan Liu has authored 14 papers that have received a total of 536 indexed citations. This includes 10 papers in Marketing, 7 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Environmental Sustainability in Business (4 papers). Yongdan Liu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Environmental Sustainability in Business (4 papers) and collaborates with scholars based in Macao, China and Hong Kong. Yongdan Liu's co-authors include Matthew Tingchi Liu, Ziying Mo, Wilco Chan, Ting‐Hsiang Tseng and Jerome Yen and has published in prestigious journals such as Sustainability, Journal of Advertising and Journal of Retailing and Consumer Services.