Neeraj Pandey

63 papers and 1.1k indexed citations i.

Neeraj Pandey has authored 63 papers that have received a total of 1.1k indexed citations. This includes 26 papers in Marketing, 22 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Technology Adoption and User Behaviour (11 papers). Neeraj Pandey is often cited by papers focused on Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Technology Adoption and User Behaviour (11 papers) and collaborates with scholars based in India, United States and Puerto Rico. Neeraj Pandey's co-authors include Preeti Nayal, Gaganpreet Singh, Satish Kumar, Sumi Jha and Ravi Kiran and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and International Journal of Information Management.