Yolanda Sierra Murillo

About

Yolanda Sierra Murillo is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Developmental and Educational Psychology. According to data from OpenAlex, Yolanda Sierra Murillo has authored 8 papers receiving a total of 248 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 4 papers in Organizational Behavior and Human Resource Management and 2 papers in Developmental and Educational Psychology. Recurrent topics in Yolanda Sierra Murillo’s work include Customer Service Quality and Loyalty (4 papers), Consumer Retail Behavior Studies (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Yolanda Sierra Murillo is often cited by papers focused on Customer Service Quality and Loyalty (4 papers), Consumer Retail Behavior Studies (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Yolanda Sierra Murillo collaborates with scholars based in Spain and France. Yolanda Sierra Murillo's co-authors include Cristina Olarte Pascual, Jorge Pelegrín Borondo, Emma Juaneda Ayensa and Ana Mosquera de la Fuente and has published in prestigious journals such as Frontiers in Psychology, Journal of Promotion Management and International Journal of Entrepreneurship and Small Business.

In The Last Decade

Fields of papers citing papers by Yolanda Sierra Murillo

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yolanda Sierra Murillo. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yolanda Sierra Murillo may publish in the future.

Countries citing papers authored by Yolanda Sierra Murillo

Since Specialization

Citations

This map shows the geographic impact of Yolanda Sierra Murillo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yolanda Sierra Murillo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yolanda Sierra Murillo more than expected).

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