Yolanda Sierra Murillo

About

Yolanda Sierra Murillo is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Yolanda Sierra Murillo has authored 8 papers receiving a total of 253 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 4 papers in Organizational Behavior and Human Resource Management and 2 papers in Sociology and Political Science. Recurrent topics in Yolanda Sierra Murillo’s work include Customer Service Quality and Loyalty (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Consumer Retail Behavior Studies (3 papers). Yolanda Sierra Murillo is often cited by papers focused on Customer Service Quality and Loyalty (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Consumer Retail Behavior Studies (3 papers). Yolanda Sierra Murillo collaborates with scholars based in Spain and France. Yolanda Sierra Murillo's co-authors include Emma Juaneda Ayensa, Ana Mosquera de la Fuente, Cristina Olarte Pascual and Jorge Pelegrín Borondo and has published in prestigious journals such as Frontiers in Psychology, Journal of Promotion Management and International Journal of Entrepreneurship and Small Business.

In The Last Decade

Co-authorship network of co-authors of Yolanda Sierra Murillo i

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Fields of papers citing papers by Yolanda Sierra Murillo

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yolanda Sierra Murillo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yolanda Sierra Murillo. The network helps show where Yolanda Sierra Murillo may publish in the future.

Countries citing papers authored by Yolanda Sierra Murillo

Since Specialization

Citations

This map shows the geographic impact of Yolanda Sierra Murillo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yolanda Sierra Murillo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yolanda Sierra Murillo more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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