Yin Ma
Impact in
- Marketing top 5%
- Environmental Sustainability in Business
- Atmospheric Science top 5%
- Geology and Paleoclimatology Research
- Meteorological Phenomena and Simulations
Papers in
- Education 11
- Higher Education and Employability 10
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- Job Satisfaction and Organizational Behavior 6
- Co-authors
- Shih‐Chih Chen (8 shared papers)Athapol Ruangkanjanases (4 shared papers)Dawn Bennett (4 shared papers)Lin Wang (2 shared papers)Wen Chen (2 shared papers)Ardy Wibowo (1 shared paper)Bernd Wünnemann (1 shared paper)Hans‐Joachim Pachur (1 shared paper)
- Journals
- Higher Education (2 papers)Sustainability (2 papers)International Journal of Environmental Research and Public Health (2 papers)Frontiers in Psychology (2 papers)Journal of Career Development (1 paper)
- Partner nations
- ChinaAustraliaUnited Kingdom
In The Last Decade
Yin Ma
37 papers receiving 1.1k citations
Yin Ma's Hit Papers
Peers
Comparison fields: 5 of 104
- Marketing 195
- Atmospheric Science 369
- Information Systems and Management 124
- Earth-Surface Processes 103
- Business and International Management 28
Countries citing papers authored by Yin Ma
This map shows the geographic impact of Yin Ma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yin Ma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yin Ma more than expected).
Fields of papers citing papers by Yin Ma
This network shows the impact of papers produced by Yin Ma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yin Ma. The network helps show where Yin Ma may publish in the future.
Co-authors
The 25 scholars most cited alongside Yin Ma, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 40 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience Hit paper breakdown → | 2020 | 212 |
| 2 | 2000 | 152 | |
| 3 | 2013 | 140 | |
| 4 | 2020 | 85 | |
| 5 | 2005 | 82 | |
| 6 | 2021 | 69 | |
| 7 | 2020 | 47 | |
| 8 | 2014 | 38 | |
| 9 | 2020 | 29 | |
| 10 | 2021 | 28 | |
| 11 | 2021 | 25 | |
| 12 | 2019 | 25 | |
| 13 | 2022 | 24 | |
| 14 | 2020 | 22 | |
| 15 | 2019 | 21 | |
| 16 | 2022 | 15 | |
| 17 | 2022 | 14 | |
| 18 | 2023 | 14 | |
| 19 | 2022 | 11 | |
| 20 | 2021 | 11 |
About Yin Ma
Yin Ma is a scholar working on Education, Organizational Behavior and Human Resource Management, Sociology and Political Science, Safety Research and Social Psychology, having authored 40 papers that have together received 1.1k indexed citations. Recurring topics across this work include Higher Education and Employability (10 papers), Job Satisfaction and Organizational Behavior (6 papers), Career Development and Diversity (5 papers), Entrepreneurship Studies and Influences (4 papers), Environmental Sustainability in Business (3 papers), Technology Adoption and User Behaviour (3 papers), International Student and Expatriate Challenges (3 papers) and Digital Marketing and Social Media (3 papers). The work is most often cited by research in Marketing (195 citations), Atmospheric Science (369 citations), Information Systems and Management (124 citations), Earth-Surface Processes (103 citations) and Business and International Management (28 citations). Yin Ma has collaborated with scholars based in China, Australia and United Kingdom. Frequent co-authors include Shih‐Chih Chen, Athapol Ruangkanjanases, Dawn Bennett, Lin Wang, Wen Chen, Ardy Wibowo, Bernd Wünnemann, Hans‐Joachim Pachur, Xiaoqing Lan and Kelsey L. Autin. Their work appears in journals such as Higher Education, Sustainability, International Journal of Environmental Research and Public Health, Frontiers in Psychology and Journal of Career Development.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.