Yi‐Chun Ou

6 papers and 303 indexed citations i.

About

Yi‐Chun Ou is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Yi‐Chun Ou has authored 6 papers receiving a total of 303 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Organizational Behavior and Human Resource Management, 5 papers in Marketing and 3 papers in Sociology and Political Science. Recurrent topics in Yi‐Chun Ou’s work include Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Consumer Retail Behavior Studies (3 papers). Yi‐Chun Ou is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Consumer Retail Behavior Studies (3 papers). Yi‐Chun Ou collaborates with scholars based in United Kingdom, The Netherlands and Germany. Yi‐Chun Ou's co-authors include Peter C. Verhoef, Thorsten Wiesel, Lisette de Vries, Linda Nasr, Alexander Buoye, Timothy L. Keiningham, Mohamed Zaki, Helen Bruce, Sabine Benoit and Valter Afonso Vieira and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and European Journal of Marketing.

In The Last Decade

Co-authorship network of co-authors of Yi‐Chun Ou i

Fields of papers citing papers by Yi‐Chun Ou

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yi‐Chun Ou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yi‐Chun Ou. The network helps show where Yi‐Chun Ou may publish in the future.

Countries citing papers authored by Yi‐Chun Ou

Since Specialization
Citations

This map shows the geographic impact of Yi‐Chun Ou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yi‐Chun Ou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yi‐Chun Ou more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2025