William W. Keep
Impact in
- Marketing top 5%
- Securities Regulation and Market Practices
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 5
- Consumer Retail Behavior Studies 4
- Securities Regulation and Market Practices 3
- American History and Culture 2
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- Innovation and Knowledge Management 2
- Corporate Identity and Reputation 2
- Co-authors
- Stanley C. Hollander (4 shared papers)Roger Dickinson (3 shared papers)Chris Manolis (2 shared papers)Mary L. Joyce (1 shared paper)D.G. Brian Jones (1 shared paper)Roger J. Calantone (2 shared papers)Jule B. Gassenheimer (2 shared papers)David J. Burns (1 shared paper)
- Journals
- Journal of Marketing (2 papers)Journal of Public Policy & Marketing (2 papers)Business Ethics A European Review (2 papers)Journal of managerial issues (1 paper)Journal of Marketing Management (1 paper)
- Partner nations
- United StatesNetherlands
In The Last Decade
William W. Keep
16 papers receiving 314 citations
Peers
Comparison fields: 5 of 55
- Marketing 233
- Organizational Behavior and Human Resource Management 145
- Tourism, Leisure and Hospitality Management 15
- Strategy and Management 81
- Information Systems and Management 26
Countries citing papers authored by William W. Keep
This map shows the geographic impact of William W. Keep's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William W. Keep with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William W. Keep more than expected).
Fields of papers citing papers by William W. Keep
This network shows the impact of papers produced by William W. Keep. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William W. Keep. The network helps show where William W. Keep may publish in the future.
Co-authors
The 11 scholars most cited alongside William W. Keep, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2002 | 103 | |
| 2 | 1998 | 81 | |
| 3 | 2014 | 55 | |
| 4 | 1998 | 40 | |
| 5 | 1994 | 30 | |
| 6 | 2009 | 14 | |
| 7 | 1999 | 12 | |
| 8 | 2010 | 9 | |
| 9 | 1994 | 9 | |
| 10 | 1996 | 7 | |
| 11 | The Effect of Diversification on Manufacturers, Wholesalers, and Retailers | 1995 | 5 |
| 12 | 1998 | 5 | |
| 13 | 2009 | 4 | |
| 14 | 1994 | 2 | |
| 15 | 2008 | 2 | |
| 16 | 2003 | 1 | |
| 17 | 2024 | 1 | |
| 18 | 2025 | 0 |
About William W. Keep
William W. Keep is a scholar working on Marketing, Strategy and Management, Management of Technology and Innovation, Sociology and Political Science and Economics and Econometrics, having authored 18 papers that have together received 380 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (4 papers), Management and Marketing Education (3 papers), Securities Regulation and Market Practices (3 papers), Psychology of Social Influence (2 papers), American History and Culture (2 papers), Innovation and Knowledge Management (2 papers) and Corporate Identity and Reputation (2 papers). The work is most often cited by research in Marketing (233 citations), Organizational Behavior and Human Resource Management (145 citations), Tourism, Leisure and Hospitality Management (15 citations), Strategy and Management (81 citations) and Information Systems and Management (26 citations). William W. Keep has collaborated with scholars based in United States and Netherlands. Frequent co-authors include Stanley C. Hollander, Roger Dickinson, Chris Manolis, Mary L. Joyce, D.G. Brian Jones, Roger J. Calantone, Jule B. Gassenheimer, David J. Burns, Glenn S. Omura and Gary P. Schneider. Their work appears in journals such as Journal of Marketing, Journal of Public Policy & Marketing, Business Ethics A European Review, Journal of managerial issues and Journal of Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.