Wanki Moon
Impact in
- Marketing top 2%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
Papers in
-
- Economic and Environmental Valuation 13
- Economics of Agriculture and Food Markets 10
-
- Organic Food and Agriculture 16
- Genetically Modified Organisms Research 11
- Co-authors
- Siva K. Balasubramanian (16 shared papers)Arbindra Rimal (11 shared papers)Wojciech J. Florkowski (9 shared papers)I. Schonhof (1 shared paper)Bernhard Brückner (1 shared paper)Jae Bong Chang (2 shared papers)Anna V. A. Resurreccion (7 shared papers)Larry R. Beuchat (8 shared papers)
- Journals
- Food Policy (4 papers)British Food Journal (2 papers)Agricultural Economics (2 papers)Journal of agricultural and resource economics (2 papers)Land Use Policy (1 paper)
- Partner nations
- United StatesBulgariaSouth Korea
In The Last Decade
Wanki Moon
46 papers receiving 833 citations
Peers
Comparison fields: 5 of 97
- Marketing 285
- Tourism, Leisure and Hospitality Management 35
- Business and International Management 28
- General Agricultural and Biological Sciences 115
- Plant Science 440
Countries citing papers authored by Wanki Moon
This map shows the geographic impact of Wanki Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wanki Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wanki Moon more than expected).
Fields of papers citing papers by Wanki Moon
This network shows the impact of papers produced by Wanki Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wanki Moon. The network helps show where Wanki Moon may publish in the future.
Co-authors
The 25 scholars most cited alongside Wanki Moon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 50 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2002 | 171 | |
| 2 | 2004 | 110 | |
| 3 | Public Perceptions and Willingness-to-Pay a Premium for Non-GM Foods in the US and UK | 2001 | 92 |
| 4 | 2005 | 89 | |
| 5 | 2003 | 79 | |
| 6 | 2012 | 35 | |
| 7 | 2011 | 34 | |
| 8 | 2011 | 31 | |
| 9 | 2015 | 29 | |
| 10 | 2002 | 26 | |
| 11 | 2011 | 24 | |
| 12 | Is There a Market for Genetically Modified Foods in Europe? Contingent Valuation of GM and Non-GM Breakfast Cereals in the United Kingdom | 2003 | 22 |
| 13 | 2017 | 21 | |
| 14 | 2005 | 20 | |
| 15 | 2007 | 19 | |
| 16 | 2005 | 17 | |
| 17 | 1999 | 17 | |
| 18 | 2007 | 12 | |
| 19 | 1998 | 12 | |
| 20 | 2016 | 12 |
About Wanki Moon
Wanki Moon is a scholar working on Economics and Econometrics, Plant Science, Public Health, Environmental and Occupational Health, General Agricultural and Biological Sciences and Food Science, having authored 50 papers that have together received 966 indexed citations. Recurring topics across this work include Organic Food and Agriculture (16 papers), Economic and Environmental Valuation (13 papers), Genetically Modified Organisms Research (11 papers), Consumer Attitudes and Food Labeling (11 papers), Economics of Agriculture and Food Markets (10 papers), Obesity, Physical Activity, Diet (7 papers), Agriculture, Land Use, Rural Development (6 papers) and Global trade and economics (4 papers). The work is most often cited by research in Marketing (285 citations), Tourism, Leisure and Hospitality Management (35 citations), Business and International Management (28 citations), General Agricultural and Biological Sciences (115 citations) and Plant Science (440 citations). Wanki Moon has collaborated with scholars based in United States, Bulgaria and South Korea. Frequent co-authors include Siva K. Balasubramanian, Arbindra Rimal, Wojciech J. Florkowski, I. Schonhof, Bernhard Brückner, Jae Bong Chang, Anna V. A. Resurreccion, Larry R. Beuchat, Manjeet S. Chinnan and Ira J. Altman. Their work appears in journals such as Food Policy, British Food Journal, Agricultural Economics, Journal of agricultural and resource economics and Land Use Policy.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.