Banwari Mittal

71 total papers · 8.1k total citations
53 papers, 5.3k citations indexed

About

Banwari Mittal is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Banwari Mittal has authored 53 papers receiving a total of 5.3k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 22 papers in Sociology and Political Science and 18 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Banwari Mittal’s work include Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (18 papers). Banwari Mittal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (18 papers). Banwari Mittal collaborates with scholars based in United States, Canada and United Kingdom. Banwari Mittal's co-authors include Walfried M. Lassar, Myung‐Soo Lee, Richard W. Pollay, Arun Sharma, Jagdish N. Sheth, Siva K. Balasubramanian, Bruce I. Newman, Reshma Shah, Morris B. Holbrook and Elena Millan and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Retailing.

In The Last Decade

Co-authorship network of co-authors of Banwari Mittal

This figure shows the co-authorship network connecting the top 25 collaborators of Banwari Mittal. A scholar is included among the top collaborators of Banwari Mittal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Banwari Mittal. Banwari Mittal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Banwari Mittal

53 papers receiving 4.7k citations

Fields of papers citing papers by Banwari Mittal

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Banwari Mittal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Banwari Mittal. The network helps show where Banwari Mittal may publish in the future.

Countries citing papers authored by Banwari Mittal

Since Specialization

Citations

This map shows the geographic impact of Banwari Mittal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Banwari Mittal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Banwari Mittal more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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