Banwari Mittal
About
Banwari Mittal is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Banwari Mittal has authored 50 papers receiving a total of 4.7k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 22 papers in Sociology and Political Science and 17 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Banwari Mittal’s work include Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (17 papers). Banwari Mittal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (17 papers). Banwari Mittal collaborates with scholars based in United States, United Kingdom and Australia. Banwari Mittal's co-authors include Walfried M. Lassar, Myung‐Soo Lee, Arun Sharma, Richard W. Pollay, Siva K. Balasubramanian, Elena Millan, Reshma Shah, Julie Baker, Marla Royne Stafford and Nicholas Romano and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Retailing.
In The Last Decade
Co-authorship network of co-authors of Banwari Mittal i
Fields of papers citing papers by Banwari Mittal
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Banwari Mittal. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Banwari Mittal may publish in the future.
Countries citing papers authored by Banwari Mittal
Since SpecializationCitations
This map shows the geographic impact of Banwari Mittal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Banwari Mittal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Banwari Mittal more than expected).
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