Vlad Demsar
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 10
- Consumer Retail Behavior Studies 2
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- Digital Marketing and Social Media 4
- Social and Intergroup Psychology 2
- Co-authors
- Sean Sands (12 shared papers)Carla Ferraro (10 shared papers)Colin Campbell (5 shared papers)Jan Brace‐Govan (2 shared papers)Gavin Jack (1 shared paper)Sara Rosengren (2 shared papers)Eli Cohen (3 shared papers)Leyland Pitt (1 shared paper)
- Journals
- Business Horizons (3 papers)Australasian Marketing Journal (AMJ) (2 papers)Journal of Advertising Research (2 papers)Journal of Retailing and Consumer Services (1 paper)British Journal of Social Psychology (1 paper)
- Partner nations
- AustraliaUnited StatesSweden
In The Last Decade
Vlad Demsar
15 papers receiving 304 citations
Vlad Demsar's Hit Papers
Peers
Comparison fields: 5 of 52
- Marketing 127
- Information Systems and Management 46
- Literature and Literary Theory 58
- Human-Computer Interaction 26
- Sociology and Political Science 197
Countries citing papers authored by Vlad Demsar
This map shows the geographic impact of Vlad Demsar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vlad Demsar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vlad Demsar more than expected).
Fields of papers citing papers by Vlad Demsar
This network shows the impact of papers produced by Vlad Demsar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vlad Demsar. The network helps show where Vlad Demsar may publish in the future.
Co-authors
The 13 scholars most cited alongside Vlad Demsar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers Hit paper breakdown → | 2022 | 156 |
| 2 | The paradoxes of generative AI-enabled customer service: A guide for managers Hit paper breakdown → | 2024 | 50 |
| 3 | 2021 | 26 | |
| 4 | 2021 | 17 | |
| 5 | 2024 | 16 | |
| 6 | 2023 | 13 | |
| 7 | 2024 | 12 | |
| 8 | 2021 | 10 | |
| 9 | 2022 | 7 | |
| 10 | 2025 | 5 | |
| 11 | 2024 | 4 | |
| 12 | 2024 | 4 | |
| 13 | 2017 | 4 | |
| 14 | 2025 | 2 | |
| 15 | 2024 | 1 | |
| 16 | 2025 | 0 |
About Vlad Demsar
Vlad Demsar is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Experimental and Cognitive Psychology and Strategy and Management, having authored 16 papers that have together received 327 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (4 papers), Impact of AI and Big Data on Business and Society (2 papers), Evolutionary Psychology and Human Behavior (2 papers), Consumer Retail Behavior Studies (2 papers), Corporate Identity and Reputation (2 papers), AI in Service Interactions (2 papers) and Social and Intergroup Psychology (2 papers). The work is most often cited by research in Marketing (127 citations), Information Systems and Management (46 citations), Literature and Literary Theory (58 citations), Human-Computer Interaction (26 citations) and Sociology and Political Science (197 citations). Vlad Demsar has collaborated with scholars based in Australia, United States and Sweden. Frequent co-authors include Sean Sands, Carla Ferraro, Colin Campbell, Jan Brace‐Govan, Gavin Jack, Sara Rosengren, Eli Cohen, Leyland Pitt, Melissa Wheeler and Samuel Wilson. Their work appears in journals such as Business Horizons, Australasian Marketing Journal (AMJ), Journal of Advertising Research, Journal of Retailing and Consumer Services and British Journal of Social Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.