Sudhir Rana

72 papers and 581 indexed citations i.

Sudhir Rana has authored 72 papers that have received a total of 581 indexed citations. This includes 23 papers in Marketing, 15 papers in Sociology and Political Science and 15 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (9 papers). Sudhir Rana is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (9 papers) and collaborates with scholars based in United Arab Emirates, India and Malaysia. Sudhir Rana's co-authors include Sanjeev Prashar, Jitender Kumar, Abu Bakar Abdul Hamid, Majdi Anwar Quttainah and Olivia McDermott and has published in prestigious journals such as Journal of Business Research, IEEE Access and Journal of Knowledge Management.