Vikas Arya
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 8
- Environmental Sustainability in Business 7
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- Digital Marketing and Social Media 11
- Diverse Aspects of Tourism Research 4
- Co-authors
- Deepa Sethi (9 shared papers)Anshuman Sharma (4 shared papers)Yogesh K. Dwivedi (2 shared papers)Tahir Islam (1 shared paper)Naeem Akhtar (1 shared paper)Muhammad Shujaat Mubarik (1 shared paper)Abdul Hameed Pitafi (1 shared paper)Justin Paul (3 shared papers)
In The Last Decade
Vikas Arya
40 papers receiving 1.3k citations
Vikas Arya's Hit Papers
Peers
Comparison fields: 5 of 101
- Marketing 652
- Information Systems and Management 253
- Human-Computer Interaction 134
- Business and International Management 41
- Organizational Behavior and Human Resource Management 172
Countries citing papers authored by Vikas Arya
This map shows the geographic impact of Vikas Arya's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vikas Arya with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vikas Arya more than expected).
Fields of papers citing papers by Vikas Arya
This network shows the impact of papers produced by Vikas Arya. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vikas Arya. The network helps show where Vikas Arya may publish in the future.
Co-authors
The 25 scholars most cited alongside Vikas Arya, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 43 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Panic buying in the COVID-19 pandemic: A multi-country examination Hit paper breakdown → | 2020 | 424 |
| 2 | Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach Hit paper breakdown → | 2021 | 210 |
| 3 | Brands are calling your Hit paper breakdown → | 2023 | 123 |
| 4 | 2021 | 87 | |
| 5 | 2019 | 86 | |
| 6 | 2023 | 61 | |
| 7 | 2022 | 43 | |
| 8 | 2019 | 41 | |
| 9 | 2022 | 34 | |
| 10 | 2018 | 32 | |
| 11 | 2023 | 28 | |
| 12 | 2021 | 24 | |
| 13 | 2021 | 23 | |
| 14 | 2023 | 20 | |
| 15 | 2023 | 19 | |
| 16 | 2018 | 16 | |
| 17 | 2021 | 13 | |
| 18 | 2023 | 12 | |
| 19 | 2024 | 11 | |
| 20 | 2023 | 11 |
About Vikas Arya
Vikas Arya is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Management of Technology and Innovation, having authored 43 papers that have together received 1.4k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Environmental Sustainability in Business (7 papers), Entrepreneurship Studies and Influences (5 papers), Innovation and Socioeconomic Development (5 papers), Customer Service Quality and Loyalty (5 papers), Diverse Aspects of Tourism Research (4 papers) and Job Satisfaction and Organizational Behavior (4 papers). The work is most often cited by research in Marketing (652 citations), Information Systems and Management (253 citations), Human-Computer Interaction (134 citations), Business and International Management (41 citations) and Organizational Behavior and Human Resource Management (172 citations). Vikas Arya has collaborated with scholars based in India, Morocco and France. Frequent co-authors include Deepa Sethi, Anshuman Sharma, Yogesh K. Dwivedi, Tahir Islam, Naeem Akhtar, Muhammad Shujaat Mubarik, Abdul Hameed Pitafi, Justin Paul, Geeta Rana and Hemraj Verma. Their work appears in journals such as World Review of Science Technology and Sustainable Development, Journal of Consumer Behaviour, Business Strategy and the Environment, Journal of Economic Surveys and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.