Pragya Mathur

13 papers and 357 indexed citations i.

About

Pragya Mathur is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Pragya Mathur has authored 13 papers receiving a total of 357 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Applied Psychology. Recurrent topics in Pragya Mathur’s work include Consumer Behavior in Brand Consumption and Identification (9 papers), Behavioral Health and Interventions (6 papers) and Cultural Differences and Values (4 papers). Pragya Mathur is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Behavioral Health and Interventions (6 papers) and Cultural Differences and Values (4 papers). Pragya Mathur collaborates with scholars based in United States, India and Singapore. Pragya Mathur's co-authors include Durairaj Maheswaran, Shailendra Pratap Jain, Lauren Block, Charles Lindsey, Yuanyuan Zhang, Nidhi Agrawal, Mathew S. Isaac, Huifang Mao, Andreas Herrmann and Tanuka Ghoshal and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Co-authorship network of co-authors of Pragya Mathur i

Fields of papers citing papers by Pragya Mathur

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Pragya Mathur. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Pragya Mathur may publish in the future.

Countries citing papers authored by Pragya Mathur

Since Specialization
Citations

This map shows the geographic impact of Pragya Mathur's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pragya Mathur with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pragya Mathur more than expected).

Rankless by CCL
2025