Shuang Ma

About

Shuang Ma is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Shuang Ma has authored 30 papers receiving a total of 813 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Sociology and Political Science, 19 papers in Marketing and 15 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Shuang Ma’s work include Digital Marketing and Social Media (17 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Shuang Ma is often cited by papers focused on Digital Marketing and Social Media (17 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Shuang Ma collaborates with scholars based in China, United States and United Kingdom. Shuang Ma's co-authors include Yonggui Wang, Diandian Xiang, Zhiyong Yang, Daniel P. Hampson, Min Li, Peng Guan, Dahui Li, Lei Cui, Li Fan and Huimin Gu and has published in prestigious journals such as Journal of Marketing, Journal of Cleaner Production and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of Shuang Ma i

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Fields of papers citing papers by Shuang Ma

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Shuang Ma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shuang Ma. The network helps show where Shuang Ma may publish in the future.

Countries citing papers authored by Shuang Ma

Since Specialization

Citations

This map shows the geographic impact of Shuang Ma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shuang Ma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shuang Ma more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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