Vikas Kumar

48 papers and 3.0k indexed citations i.

Vikas Kumar has authored 48 papers that have received a total of 3.0k indexed citations. This includes 33 papers in Marketing, 32 papers in Sociology and Political Science and 24 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Customer Service Quality and Loyalty (21 papers). Vikas Kumar is often cited by papers focused on Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Customer Service Quality and Loyalty (21 papers) and collaborates with scholars based in India, United States and China. Vikas Kumar's co-authors include Arun Kumar Kaushik, Bharath Rajan, Shaphali Gupta, Vikrant Kaushal and Ashish Sood and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.