Samala Nagaraj
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Retail Behavior Studies 3
- Environmental Sustainability in Business 3
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- Digital Marketing and Social Media 10
- Co-authors
- Raja Shekhar Bellamkonda (3 shared papers)Raul V. Rodriguez (2 shared papers)Ramulu Bhukya (1 shared paper)Peggy Schrobback (1 shared paper)Caroline Saunders (1 shared paper)Man‐Keun Kim (1 shared paper)Shang‐Ho Yang (1 shared paper)Meike Guenther (1 shared paper)
- Journals
- Journal of Retailing and Consumer Services (2 papers)Journal of Tourism Futures (1 paper)Journal of Consumer Behaviour (1 paper)Food Quality and Preference (1 paper)Technology in Society (1 paper)
- Partner nations
- IndiaPolandUnited States
In The Last Decade
Samala Nagaraj
18 papers receiving 508 citations
Peers
Comparison fields: 5 of 72
- Marketing 270
- Information Systems and Management 112
- Organizational Behavior and Human Resource Management 88
- Sociology and Political Science 293
- Business and International Management 8
Countries citing papers authored by Samala Nagaraj
This map shows the geographic impact of Samala Nagaraj's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Samala Nagaraj with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Samala Nagaraj more than expected).
Fields of papers citing papers by Samala Nagaraj
This network shows the impact of papers produced by Samala Nagaraj. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Samala Nagaraj. The network helps show where Samala Nagaraj may publish in the future.
Co-authors
The 10 scholars most cited alongside Samala Nagaraj, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 171 | |
| 2 | 2020 | 124 | |
| 3 | 2021 | 80 | |
| 4 | 2021 | 41 | |
| 5 | 2018 | 41 | |
| 6 | 2019 | 25 | |
| 7 | 2021 | 17 | |
| 8 | Investigating the Role of Participation and Customer-Engagement With Tourism Brands (CETB) on Social Media | 2019 | 11 |
| 9 | 2018 | 8 | |
| 10 | 2020 | 4 | |
| 11 | 2018 | 4 | |
| 12 | 2020 | 3 | |
| 13 | A Study on Consumers Motivations towards Organic Food Products in India | 2020 | 3 |
| 14 | 2023 | 2 | |
| 15 | 2017 | 2 | |
| 16 | 2023 | 1 | |
| 17 | Customer Engagement Consequences for Firms | 2019 | 1 |
| 18 | 2020 | 1 | |
| 19 | 2025 | 1 |
About Samala Nagaraj
Samala Nagaraj is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Management Information Systems and Information Systems and Management, having authored 19 papers that have together received 540 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (6 papers), Consumer Retail Behavior Studies (3 papers), Environmental Sustainability in Business (3 papers), Big Data and Business Intelligence (2 papers), Technology Adoption and User Behaviour (2 papers) and Organic Food and Agriculture (2 papers). The work is most often cited by research in Marketing (270 citations), Information Systems and Management (112 citations), Organizational Behavior and Human Resource Management (88 citations), Sociology and Political Science (293 citations) and Business and International Management (8 citations). Samala Nagaraj has collaborated with scholars based in India, Poland and United States. Frequent co-authors include Raja Shekhar Bellamkonda, Raul V. Rodriguez, Ramulu Bhukya, Peggy Schrobback, Caroline Saunders, Man‐Keun Kim, Shang‐Ho Yang, Meike Guenther, Airong Zhang and Thanh Mai Ha. Their work appears in journals such as Journal of Retailing and Consumer Services, Journal of Tourism Futures, Journal of Consumer Behaviour, Food Quality and Preference and Technology in Society.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.