Samala Nagaraj
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 10
- Consumer Retail Behavior Studies 4
- Environmental Sustainability in Business 3
- Consumer Market Behavior and Pricing 2
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- Digital Marketing and Social Media 11
- Diverse Aspects of Tourism Research 2
- Co-authors
- Raja Shekhar Bellamkonda (3 shared papers)Raul V. Rodriguez (2 shared papers)Ramulu Bhukya (1 shared paper)Surabhi Singh (1 shared paper)Nripendra Singh (1 shared paper)Peggy Schrobback (1 shared paper)Airong Zhang (1 shared paper)Man‐Keun Kim (1 shared paper)
In The Last Decade
Samala Nagaraj
19 papers receiving 629 citations
Samala Nagaraj's Hit Papers
Peers
Comparison fields: 5 of 82
- Marketing 307
- Information Systems and Management 133
- Organizational Behavior and Human Resource Management 101
- Sociology and Political Science 371
- Health Informatics 6
Countries citing papers authored by Samala Nagaraj
This map shows the geographic impact of Samala Nagaraj's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Samala Nagaraj with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Samala Nagaraj more than expected).
Fields of papers citing papers by Samala Nagaraj
This network shows the impact of papers produced by Samala Nagaraj. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Samala Nagaraj. The network helps show where Samala Nagaraj may publish in the future.
Co-authors
The 12 scholars most cited alongside Samala Nagaraj, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 21 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Impact of AI and robotics in the tourism sector: a critical insight Hit paper breakdown → | 2020 | 241 |
| 2 | 2020 | 136 | |
| 3 | 2021 | 94 | |
| 4 | 2018 | 49 | |
| 5 | 2021 | 44 | |
| 6 | 2019 | 31 | |
| 7 | 2021 | 21 | |
| 8 | Investigating the Role of Participation and Customer-Engagement With Tourism Brands (CETB) on Social Media | 2019 | 11 |
| 9 | 2018 | 11 | |
| 10 | 2020 | 6 | |
| 11 | 2020 | 5 | |
| 12 | 2018 | 5 | |
| 13 | A Study on Consumers Motivations towards Organic Food Products in India | 2020 | 3 |
| 14 | 2023 | 3 | |
| 15 | 2023 | 2 | |
| 16 | 2017 | 2 | |
| 17 | 2025 | 2 | |
| 18 | Customer Engagement Consequences for Firms | 2019 | 1 |
| 19 | 2020 | 1 | |
| 20 | 2020 | 1 |
About Samala Nagaraj
Samala Nagaraj is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Management Information Systems and Information Systems and Management, having authored 21 papers that have together received 669 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers), Consumer Retail Behavior Studies (4 papers), Environmental Sustainability in Business (3 papers), Consumer Market Behavior and Pricing (2 papers), Diverse Aspects of Tourism Research (2 papers) and Organic Food and Agriculture (2 papers). The work is most often cited by research in Marketing (307 citations), Information Systems and Management (133 citations), Organizational Behavior and Human Resource Management (101 citations), Sociology and Political Science (371 citations) and Health Informatics (6 citations). Samala Nagaraj has collaborated with scholars based in India, Vietnam and Indonesia. Frequent co-authors include Raja Shekhar Bellamkonda, Raul V. Rodriguez, Ramulu Bhukya, Surabhi Singh, Nripendra Singh, Peggy Schrobback, Airong Zhang, Man‐Keun Kim, Caroline Saunders and Meike Guenther. Their work appears in journals such as Journal of Retailing and Consumer Services, Young Consumers Insight and Ideas for Responsible Marketers, Technology in Society, Journal of Fashion Marketing and Management and Journal of Consumer Behaviour.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.