Robert R. Harmon
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
-
- Technology Adoption and User Behaviour
Papers in
- Marketing 27
- Service and Product Innovation 14
-
- Innovative Approaches in Technology and Social Development 12
- Co-authors
- Kenneth A. Coney (3 shared papers)Ramaprasad Unni (4 shared papers)Haluk Demirkan (15 shared papers)Alan J. Resnik (2 shared papers)Bruce L. Stern (2 shared papers)David Raffo (7 shared papers)Timothy R. Anderson (3 shared papers)Nabil Razzouk (1 shared paper)
- Journals
- IT Professional (10 papers)Technological Forecasting and Social Change (3 papers)Journal of Marketing Research (2 papers)Journal of Advertising (2 papers)Journal of Marketing (2 papers)
- Partner nations
- United StatesTaiwanIndia
In The Last Decade
Robert R. Harmon
73 papers receiving 1.6k citations
Peers
Comparison fields: 5 of 112
- Marketing 679
- Information Systems and Management 295
- Organizational Behavior and Human Resource Management 250
- Management of Technology and Innovation 170
- Management Information Systems 146
Countries citing papers authored by Robert R. Harmon
This map shows the geographic impact of Robert R. Harmon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert R. Harmon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert R. Harmon more than expected).
Fields of papers citing papers by Robert R. Harmon
This network shows the impact of papers produced by Robert R. Harmon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert R. Harmon. The network helps show where Robert R. Harmon may publish in the future.
Co-authors
The 25 scholars most cited alongside Robert R. Harmon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 76 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1982 | 225 | |
| 2 | 2007 | 211 | |
| 3 | 2009 | 128 | |
| 4 | 1982 | 94 | |
| 5 | 2015 | 94 | |
| 6 | 1983 | 79 | |
| 7 | 1983 | 74 | |
| 8 | 2016 | 64 | |
| 9 | 2007 | 59 | |
| 10 | 2009 | 59 | |
| 11 | 2006 | 58 | |
| 12 | 2010 | 47 | |
| 13 | 1983 | 37 | |
| 14 | 2009 | 35 | |
| 15 | 2008 | 35 | |
| 16 | 2003 | 34 | |
| 17 | 2002 | 34 | |
| 18 | 1984 | 34 | |
| 19 | Value-based software engineering (VBSE): a value-driven approach to product-line engineering | 2000 | 32 |
| 20 | 2010 | 32 |
About Robert R. Harmon
Robert R. Harmon is a scholar working on Marketing, Management of Technology and Innovation, Sociology and Political Science, Electrical and Electronic Engineering and Management Information Systems, having authored 76 papers that have together received 1.8k indexed citations. Recurring topics across this work include Service and Product Innovation (14 papers), Innovative Approaches in Technology and Social Development (12 papers), Green IT and Sustainability (10 papers), Customer Service Quality and Loyalty (8 papers), Technology Adoption and User Behaviour (7 papers), Digital Marketing and Social Media (7 papers), Big Data and Business Intelligence (5 papers) and Digital Platforms and Economics (5 papers). The work is most often cited by research in Marketing (679 citations), Information Systems and Management (295 citations), Organizational Behavior and Human Resource Management (250 citations), Management of Technology and Innovation (170 citations) and Management Information Systems (146 citations). Robert R. Harmon has collaborated with scholars based in United States, Taiwan and India. Frequent co-authors include Kenneth A. Coney, Ramaprasad Unni, Haluk Demirkan, Alan J. Resnik, Bruce L. Stern, David Raffo, Timothy R. Anderson, Nabil Razzouk, Stuart Faulk and Frank Steiner. Their work appears in journals such as IT Professional, Technological Forecasting and Social Change, Journal of Marketing Research, Journal of Advertising and Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.