Robert N. Mayer
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
Papers in
- Marketing 11
- Environmental Sustainability in Business 6
- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Retail Behavior Studies 3
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- Aviation Industry Analysis and Trends 6
- Co-authors
- Debra L. Scammon (10 shared papers)Francesco M. Nicosia (1 shared paper)Keith Mason (2 shared papers)Tim Ryley (3 shared papers)David Gillingwater (3 shared papers)Stuart Ewen (1 shared paper)Kenneth D. Bahn (1 shared paper)Russell W. Belk (1 shared paper)
- Journals
- Journal of Public Policy & Marketing (8 papers)Journal of Consumer Policy (3 papers)Journal of Transport Geography (2 papers)Journal of Air Transport Management (2 papers)Journal of Consumer Research (2 papers)
- Partner nations
- United StatesUnited KingdomTürkiye
In The Last Decade
Robert N. Mayer
32 papers receiving 632 citations
Peers
Comparison fields: 5 of 85
- Marketing 405
- Tourism, Leisure and Hospitality Management 25
- Organizational Behavior and Human Resource Management 139
- General Economics, Econometrics and Finance 99
- Museology 33
Countries citing papers authored by Robert N. Mayer
This map shows the geographic impact of Robert N. Mayer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert N. Mayer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert N. Mayer more than expected).
Fields of papers citing papers by Robert N. Mayer
This network shows the impact of papers produced by Robert N. Mayer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert N. Mayer. The network helps show where Robert N. Mayer may publish in the future.
Co-authors
The 16 scholars most cited alongside Robert N. Mayer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 36 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 140 | |
| 2 | 1976 | 120 | |
| 3 | 2012 | 68 | |
| 4 | The Eye of the Beholder: Individual Differences in Perceptions of Consumption Symbolism | 1982 | 40 |
| 5 | 1990 | 40 | |
| 6 | 1993 | 40 | |
| 7 | 1995 | 38 | |
| 8 | 2016 | 34 | |
| 9 | 1993 | 31 | |
| 10 | 1976 | 31 | |
| 11 | 1994 | 26 | |
| 12 | 1995 | 26 | |
| 13 | Poisoning the Well: Do Environmental Claims Strain Consumer Credulity? | 1993 | 18 |
| 14 | 2015 | 14 | |
| 15 | 1995 | 11 | |
| 16 | 1990 | 11 | |
| 17 | 2013 | 9 | |
| 18 | 2014 | 6 | |
| 19 | 2008 | 5 | |
| 20 | 1994 | 5 |
About Robert N. Mayer
Robert N. Mayer is a scholar working on Marketing, General Economics, Econometrics and Finance, Strategy and Management, Economics and Econometrics and Sociology and Political Science, having authored 36 papers that have together received 746 indexed citations. Recurring topics across this work include Aviation Industry Analysis and Trends (6 papers), Environmental Sustainability in Business (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (3 papers), Housing, Finance, and Neoliberalism (2 papers), Sustainable Supply Chain Management (2 papers), Pharmaceutical industry and healthcare (2 papers) and Healthcare Policy and Management (2 papers). The work is most often cited by research in Marketing (405 citations), Tourism, Leisure and Hospitality Management (25 citations), Organizational Behavior and Human Resource Management (139 citations), General Economics, Econometrics and Finance (99 citations) and Museology (33 citations). Robert N. Mayer has collaborated with scholars based in United States, United Kingdom and Türkiye. Frequent co-authors include Debra L. Scammon, Francesco M. Nicosia, Keith Mason, Tim Ryley, David Gillingwater, Stuart Ewen, Kenneth D. Bahn, Russell W. Belk, Cathleen D. Zick and Ross D. Petty. Their work appears in journals such as Journal of Public Policy & Marketing, Journal of Consumer Policy, Journal of Transport Geography, Journal of Air Transport Management and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.