Richa Misra
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Customer churn and segmentation
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- Technology Adoption and User Behaviour
Papers in
- Marketing 25
- Consumer Retail Behavior Studies 14
- Consumer Behavior in Brand Consumption and Identification 8
- Customer churn and segmentation 5
- Consumer Packaging Perceptions and Trends 4
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- Technology Adoption and User Behaviour 18
- Co-authors
- Renuka Mahajan (17 shared papers)Shalini Srivastava (13 shared papers)Sonali Singh (12 shared papers)Anupama Rajesh (12 shared papers)Nidhi Singh (7 shared papers)Poornima Madan (1 shared paper)Nripendra P. Rana (2 shared papers)Sangeeta Khorana (2 shared papers)
- Journals
- Management Decision (3 papers)Asia Pacific Journal of Marketing and Logistics (3 papers)Tourism Recreation Research (2 papers)Journal of Consumer Marketing (2 papers)Corporate Social Responsibility and Environmental Management (1 paper)
- Partner nations
- IndiaUnited Arab EmiratesCanada
In The Last Decade
Richa Misra
62 papers receiving 676 citations
Peers
Comparison fields: 5 of 95
- Marketing 290
- Information Systems and Management 117
- Organizational Behavior and Human Resource Management 141
- Business and International Management 28
- Tourism, Leisure and Hospitality Management 19
Countries citing papers authored by Richa Misra
This map shows the geographic impact of Richa Misra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richa Misra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richa Misra more than expected).
Fields of papers citing papers by Richa Misra
This network shows the impact of papers produced by Richa Misra. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richa Misra. The network helps show where Richa Misra may publish in the future.
Co-authors
The 23 scholars most cited alongside Richa Misra, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 67 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2016 | 79 | |
| 2 | 2022 | 42 | |
| 3 | 2019 | 39 | |
| 4 | 2022 | 36 | |
| 5 | 2022 | 32 | |
| 6 | 2022 | 28 | |
| 7 | Review of Data Mining Techniques for Churn Prediction in Telecom | 2015 | 27 |
| 8 | 2023 | 23 | |
| 9 | 2019 | 23 | |
| 10 | 2020 | 23 | |
| 11 | 2017 | 23 | |
| 12 | 2024 | 22 | |
| 13 | 2019 | 22 | |
| 14 | 2022 | 22 | |
| 15 | 2021 | 19 | |
| 16 | 2017 | 17 | |
| 17 | 2018 | 12 | |
| 18 | 2024 | 12 | |
| 19 | 2023 | 12 | |
| 20 | 2024 | 11 |
About Richa Misra
Richa Misra is a scholar working on Marketing, Information Systems and Management, Sociology and Political Science, Organizational Behavior and Human Resource Management and Social Psychology, having authored 67 papers that have together received 705 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (18 papers), Digital Marketing and Social Media (14 papers), Consumer Retail Behavior Studies (14 papers), Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Job Satisfaction and Organizational Behavior (6 papers), Customer churn and segmentation (5 papers) and Consumer Packaging Perceptions and Trends (4 papers). The work is most often cited by research in Marketing (290 citations), Information Systems and Management (117 citations), Organizational Behavior and Human Resource Management (141 citations), Business and International Management (28 citations) and Tourism, Leisure and Hospitality Management (19 citations). Richa Misra has collaborated with scholars based in India, United Arab Emirates and Canada. Frequent co-authors include Renuka Mahajan, Shalini Srivastava, Sonali Singh, Anupama Rajesh, Nidhi Singh, Poornima Madan, Nripendra P. Rana, Sangeeta Khorana, Pragya Gupta and Poonam Sharma. Their work appears in journals such as Management Decision, Asia Pacific Journal of Marketing and Logistics, Tourism Recreation Research, Journal of Consumer Marketing and Corporate Social Responsibility and Environmental Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.