Pramod Iyer
About
Pramod Iyer is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science.
According to data from OpenAlex, Pramod Iyer has authored 27 papers receiving a total of 645 indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. Recurrent topics in Pramod Iyer’s work include Consumer Behavior in Brand Consumption and Identification (16 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (9 papers). Pramod Iyer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (9 papers). Pramod Iyer collaborates with scholars based in United States, United Kingdom and Saudi Arabia. Pramod Iyer's co-authors include Arezoo Davari, Audhesh K. Paswan, Mohammadali Zolfagharian, Amaradri Mukherjee, David Strutton, Tanawat Hirunyawipada, Francisco Guzmán, Atefeh Yazdanparast, Saurabh Srivastava and Sonny Nwankwo and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.
In The Last Decade
Co-authorship network of co-authors of Pramod Iyer i
Fields of papers citing papers by Pramod Iyer
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Pramod Iyer. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Pramod Iyer may publish in the future.
Countries citing papers authored by Pramod Iyer
Since SpecializationCitations
This map shows the geographic impact of Pramod Iyer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pramod Iyer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pramod Iyer more than expected).
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