David Strutton
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 16
- Psychology of Social Influence 8
- Epidemiology 31
- Pneumonia and Respiratory Infections 28
- Respiratory viral infections research 11
- Co-authors
- David G. Taylor (8 shared papers)Lou E. Pelton (27 shared papers)James R. Lumpkin (13 shared papers)Clinton Amos (1 shared paper)Gary R. Holmes (1 shared paper)Jeffrey E. Lewin (3 shared papers)Gina A. Tran (8 shared papers)Raymond Farkouh (15 shared papers)
- Journals
- Business Horizons (9 papers)Value in Health (8 papers)Vaccine (7 papers)The Journal of Marketing Theory and Practice (6 papers)Journal of Business Research (5 papers)
- Partner nations
- United StatesUnited KingdomCanada
In The Last Decade
David Strutton
125 papers receiving 5.0k citations
David Strutton's Hit Papers
Peers
Comparison fields: 5 of 151
- Marketing 1.8k
- Information Systems and Management 853
- Organizational Behavior and Human Resource Management 941
- Sociology and Political Science 2.0k
- Strategy and Management 489
Countries citing papers authored by David Strutton
This map shows the geographic impact of David Strutton's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David Strutton with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David Strutton more than expected).
Fields of papers citing papers by David Strutton
This network shows the impact of papers produced by David Strutton. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David Strutton. The network helps show where David Strutton may publish in the future.
Co-authors
The 25 scholars most cited alongside David Strutton, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 127 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Exploring the relationship between celebrity endorser effects and advertising effectiveness Hit paper breakdown → | 2008 | 553 |
| 2 | Friends, Fans, and Followers: Do Ads Work on Social Networks? Hit paper breakdown → | 2011 | 474 |
| 3 | 2004 | 445 | |
| 4 | 2014 | 208 | |
| 5 | 1994 | 160 | |
| 6 | 2012 | 141 | |
| 7 | 2014 | 136 | |
| 8 | 2007 | 135 | |
| 9 | 2009 | 128 | |
| 10 | 2019 | 127 | |
| 11 | 2016 | 123 | |
| 12 | 2010 | 103 | |
| 13 | 1993 | 92 | |
| 14 | 2010 | 86 | |
| 15 | Marketing Channels: A Relationship Management Approach | 1996 | 84 |
| 16 | 2016 | 80 | |
| 17 | 2011 | 70 | |
| 18 | 1993 | 69 | |
| 19 | 1997 | 66 | |
| 20 | 1997 | 65 |
About David Strutton
David Strutton is a scholar working on Sociology and Political Science, Epidemiology, Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, having authored 127 papers that have together received 5.4k indexed citations. Recurring topics across this work include Pneumonia and Respiratory Infections (28 papers), Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (19 papers), Digital Marketing and Social Media (16 papers), Job Satisfaction and Organizational Behavior (12 papers), Respiratory viral infections research (11 papers), Psychology of Social Influence (8 papers) and Ethics in Business and Education (8 papers). The work is most often cited by research in Marketing (1.8k citations), Information Systems and Management (853 citations), Organizational Behavior and Human Resource Management (941 citations), Sociology and Political Science (2.0k citations) and Strategy and Management (489 citations). David Strutton has collaborated with scholars based in United States, United Kingdom and Canada. Frequent co-authors include David G. Taylor, Lou E. Pelton, James R. Lumpkin, Clinton Amos, Gary R. Holmes, Jeffrey E. Lewin, Gina A. Tran, Raymond Farkouh, Derek Weycker and Stephen I. Pelton. Their work appears in journals such as Business Horizons, Value in Health, Vaccine, The Journal of Marketing Theory and Practice and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.