Paul Farris

91 papers and 2.5k indexed citations i.

Paul Farris has authored 91 papers that have received a total of 2.5k indexed citations. This includes 50 papers in Marketing, 22 papers in Economics and Econometrics and 18 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (37 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Consumer Retail Behavior Studies (12 papers). Paul Farris is often cited by papers focused on Consumer Market Behavior and Pricing (37 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Consumer Retail Behavior Studies (12 papers) and collaborates with scholars based in United States, The Netherlands and Germany. Paul Farris's co-authors include Kusum L. Ailawadi, Mark E. Parry, Robert D. Buzzell, David J. Reibstein and Norm Borin and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of the Academy of Marketing Science.