Ogenyi Omar
Impact in
- Marketing top 5%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
- Marketing 19
- Consumer Retail Behavior Studies 12
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Market Behavior and Pricing 6
- Co-authors
- Charles Blankson (5 shared papers)Anthony Kent (2 shared papers)Nana Owusu‐Frimpong (2 shared papers)Julian Ming-Sung Cheng (1 shared paper)Tony Kent (1 shared paper)
- Journals
- Service Industries Journal (4 papers)International Journal of Retail & Distribution Management (3 papers)Thunderbird International Business Review (2 papers)International Journal of Public Sector Management (2 papers)Journal of Strategic Marketing (2 papers)
- Partner nations
- United KingdomUnited StatesNigeria
In The Last Decade
Ogenyi Omar
31 papers receiving 445 citations
Peers
Comparison fields: 5 of 73
- Marketing 236
- Organizational Behavior and Human Resource Management 150
- Accounting 115
- Tourism, Leisure and Hospitality Management 15
- Business and International Management 18
Countries citing papers authored by Ogenyi Omar
This map shows the geographic impact of Ogenyi Omar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ogenyi Omar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ogenyi Omar more than expected).
Fields of papers citing papers by Ogenyi Omar
This network shows the impact of papers produced by Ogenyi Omar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ogenyi Omar. The network helps show where Ogenyi Omar may publish in the future.
Co-authors
The 5 scholars most cited alongside Ogenyi Omar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 31 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 67 | |
| 2 | 2009 | 47 | |
| 3 | 2002 | 47 | |
| 4 | 2007 | 42 | |
| 5 | The Retailing of Life Insurance in Nigeria: An Assessment of Consumers' Attitudes | 2007 | 31 |
| 6 | 1996 | 30 | |
| 7 | 2004 | 25 | |
| 8 | 2009 | 20 | |
| 9 | 2003 | 20 | |
| 10 | 2004 | 17 | |
| 11 | 1995 | 16 | |
| 12 | 1997 | 15 | |
| 13 | 2008 | 15 | |
| 14 | 2000 | 15 | |
| 15 | 1994 | 14 | |
| 16 | Gender-based retail bank choice decisions in Nigeria | 2007 | 14 |
| 17 | 2006 | 12 | |
| 18 | 2002 | 10 | |
| 19 | Assessing women's apparel shopping behaviour on the internet | 2007 | 10 |
| 20 | 2007 | 7 |
About Ogenyi Omar
Ogenyi Omar is a scholar working on Marketing, Economics and Econometrics, Organizational Behavior and Human Resource Management, Accounting and Strategy and Management, having authored 31 papers that have together received 522 indexed citations. Recurring topics across this work include Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Market Behavior and Pricing (6 papers), Customer Service Quality and Loyalty (5 papers), Islamic Finance and Banking Studies (5 papers), Entrepreneurship Studies and Influences (3 papers), Migration, Ethnicity, and Economy (3 papers) and Insurance, Mortality, Demography, Risk Management (2 papers). The work is most often cited by research in Marketing (236 citations), Organizational Behavior and Human Resource Management (150 citations), Accounting (115 citations), Tourism, Leisure and Hospitality Management (15 citations) and Business and International Management (18 citations). Ogenyi Omar has collaborated with scholars based in United Kingdom, United States and Nigeria. Frequent co-authors include Charles Blankson, Anthony Kent, Nana Owusu‐Frimpong, Julian Ming-Sung Cheng and Tony Kent. Their work appears in journals such as Service Industries Journal, International Journal of Retail & Distribution Management, Thunderbird International Business Review, International Journal of Public Sector Management and Journal of Strategic Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.