Nittaya Wongtada

15 papers and 483 indexed citations i.

About

Nittaya Wongtada is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Nittaya Wongtada has authored 15 papers receiving a total of 483 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Nittaya Wongtada’s work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (3 papers). Nittaya Wongtada is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (3 papers). Nittaya Wongtada collaborates with scholars based in United States and Thailand. Nittaya Wongtada's co-authors include Victor V. Cordell, Robert L. Kieschnick, Gillian Rice, Subir Bandyopadhyay, Jooh Lee and Shaker A. Zahra and has published in prestigious journals such as Journal of Business Research, Journal of Consumer Marketing and Asia Pacific Journal of Management.

In The Last Decade

Co-authorship network of co-authors of Nittaya Wongtada i

Fields of papers citing papers by Nittaya Wongtada

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nittaya Wongtada. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nittaya Wongtada. The network helps show where Nittaya Wongtada may publish in the future.

Countries citing papers authored by Nittaya Wongtada

Since Specialization
Citations

This map shows the geographic impact of Nittaya Wongtada's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nittaya Wongtada with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nittaya Wongtada more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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