Naresh K. Malhotra

169 papers and 17.0k indexed citations i.

Naresh K. Malhotra has authored 169 papers that have received a total of 17.0k indexed citations. This includes 77 papers in Marketing, 47 papers in Organizational Behavior and Human Resource Management and 26 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (45 papers), Customer Service Quality and Loyalty (45 papers) and Consumer Market Behavior and Pricing (22 papers). Naresh K. Malhotra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (45 papers), Customer Service Quality and Loyalty (45 papers) and Consumer Market Behavior and Pricing (22 papers) and collaborates with scholars based in United States, Canada and India. Naresh K. Malhotra's co-authors include James Agarwal, Arun K. Jain, N. Sri Namachchivaya, Can Uslay and Mark Peterson and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.