Morten Heide
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
Papers in
- Marketing 20
- Consumer Behavior in Brand Consumption and Identification 13
- Consumer Retail Behavior Studies 8
- Environmental Sustainability in Business 4
- Food Science 15
- Sensory Analysis and Statistical Methods 8
- Culinary Culture and Tourism 8
- Co-authors
- Kjell Grønhaug (11 shared papers)Terje I. Vaaland (4 shared papers)Svein Ottar Olsen (6 shared papers)Themistoklis Altintzoglou (9 shared papers)Trude Borch (1 shared paper)Domingo Calvo Dopico (2 shared papers)Kåre Skallerud (1 shared paper)Pirjo Honkanen (2 shared papers)
- Journals
- British Food Journal (5 papers)European Journal of Marketing (3 papers)Food Quality and Preference (3 papers)Acta chemica Scandinavica/Acta chemica Scandinavica. B, Organic chemistry and biochemistry/Acta chemica Scandinavica. A, Physical and inorganic chemistry/Acta chemica Scandinavica. Series B. Organic chemistry and biochemistry/Acta chemica Scandinavica. Series A, Physical and inorganic chemistry (2 papers)Scandinavian Journal of Hospitality and Tourism (2 papers)
- Partner nations
- NorwaySpainUnited States
In The Last Decade
Morten Heide
46 papers receiving 1.2k citations
Peers
Comparison fields: 5 of 120
- Marketing 529
- Tourism, Leisure and Hospitality Management 44
- Organizational Behavior and Human Resource Management 288
- Strategy and Management 381
- Management Information Systems 120
Countries citing papers authored by Morten Heide
This map shows the geographic impact of Morten Heide's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Morten Heide with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Morten Heide more than expected).
Fields of papers citing papers by Morten Heide
This network shows the impact of papers produced by Morten Heide. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Morten Heide. The network helps show where Morten Heide may publish in the future.
Co-authors
The 25 scholars most cited alongside Morten Heide, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 50 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2008 | 236 | |
| 2 | 2007 | 132 | |
| 3 | 2006 | 78 | |
| 4 | 2007 | 67 | |
| 5 | 2002 | 66 | |
| 6 | 1996 | 59 | |
| 7 | 2008 | 52 | |
| 8 | 2017 | 51 | |
| 9 | 2015 | 49 | |
| 10 | 2008 | 44 | |
| 11 | 2005 | 38 | |
| 12 | 2020 | 37 | |
| 13 | 1996 | 34 | |
| 14 | 2016 | 33 | |
| 15 | 2016 | 29 | |
| 16 | 2021 | 28 | |
| 17 | 2008 | 23 | |
| 18 | Evaluation of wild cod versus wild caught, farmed raised cod from Norway by Dutch consumers | 2002 | 23 |
| 19 | 2014 | 23 | |
| 20 | 1999 | 21 |
About Morten Heide
Morten Heide is a scholar working on Marketing, Food Science, Strategy and Management, Animal Science and Zoology and Sociology and Political Science, having authored 50 papers that have together received 1.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (13 papers), Sensory Analysis and Statistical Methods (8 papers), Culinary Culture and Tourism (8 papers), Consumer Retail Behavior Studies (8 papers), Meat and Animal Product Quality (6 papers), Customer Service Quality and Loyalty (5 papers), Environmental Sustainability in Business (4 papers) and Wine Industry and Tourism (4 papers). The work is most often cited by research in Marketing (529 citations), Tourism, Leisure and Hospitality Management (44 citations), Organizational Behavior and Human Resource Management (288 citations), Strategy and Management (381 citations) and Management Information Systems (120 citations). Morten Heide has collaborated with scholars based in Norway, Spain and United States. Frequent co-authors include Kjell Grønhaug, Terje I. Vaaland, Svein Ottar Olsen, Themistoklis Altintzoglou, Trude Borch, Domingo Calvo Dopico, Kåre Skallerud, Pirjo Honkanen, Kjell Toften and Mats Carlehög. Their work appears in journals such as British Food Journal, European Journal of Marketing, Food Quality and Preference, Acta chemica Scandinavica/Acta chemica Scandinavica. B, Organic chemistry and biochemistry/Acta chemica Scandinavica. A, Physical and inorganic chemistry/Acta chemica Scandinavica. Series B. Organic chemistry and biochemistry/Acta chemica Scandinavica. Series A, Physical and inorganic chemistry and Scandinavian Journal of Hospitality and Tourism.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.