Moonhee Cho

1.8k citations
42 papers · 1.2k · h-index 17

Impact in

    • Public Relations and Crisis Communication
    • Social Media and Politics
  • Marketing top 2%
    • Environmental Sustainability in Business
    • Consumer Behavior in Brand Consumption and Identification

Papers in

    • Public Relations and Crisis Communication 15
    • Social Media and Politics 7
    • Media Studies and Communication 4
    • Digital Marketing and Social Media 8
    • Nonprofit Sector and Volunteering 6

Moonhee Cho

38 papers receiving 1.2k citations

Peers

Moonhee Cho
Comparison fields: 5 of 93
  • Communication 466
  • Marketing 289
  • Strategy and Management 213
  • Information Systems and Management 95
  • Sociology and Political Science 585
Replace Denise Sevick Bortree with:
Denise Sevick Bortree United States
Paul Baines United Kingdom
Juan Meng United States
Hsuan‐Ting Chen Hong Kong
Hsiang Iris Chyi United States
Andrea Hemetsberger Austria
Eric Haley United States
Wim Elving Netherlands
Ganga S. Dhanesh United Arab Emirates
Sun Young Lee United States
Moonhee Cho relative to Denise Sevick Bortree United States Denise Sevick Bortree's profile →
Citations per field
00.5×2.9×
Denise Sevick Bortree · 1×
Citations per year

Countries citing papers authored by Moonhee Cho

Since Specialization
Citations

This map shows the geographic impact of Moonhee Cho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Moonhee Cho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Moonhee Cho more than expected).

Fields of papers citing papers by Moonhee Cho

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Moonhee Cho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Moonhee Cho. The network helps show where Moonhee Cho may publish in the future.

Co-authors

The 22 scholars most cited alongside Moonhee Cho, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Moonhee Cho Line = papers co-authored together Moonhee Cho links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 42 papers — load more, or switch the sort, to bring in the rest.

#Work
1 2018214
2 2014204
3 2016133
4 201871
5 201961
6 201759
7 201348
8 202345
9 201530
10 202030
11 201930
12 201930
13 201928
14 201321
15 201919
16 202218
17 202118
18 201316
19 201915
20 201114

About Moonhee Cho

Moonhee Cho is a scholar working on Communication, Sociology and Political Science, Marketing, Strategy and Management and Social Psychology, having authored 42 papers that have together received 1.2k indexed citations. Recurring topics across this work include Public Relations and Crisis Communication (15 papers), Corporate Social Responsibility Reporting (8 papers), Digital Marketing and Social Media (8 papers), Social Media and Politics (7 papers), Environmental Sustainability in Business (6 papers), Nonprofit Sector and Volunteering (6 papers), Sharing Economy and Platforms (4 papers) and Media Studies and Communication (4 papers). The work is most often cited by research in Communication (466 citations), Marketing (289 citations), Strategy and Management (213 citations), Information Systems and Management (95 citations) and Sociology and Political Science (585 citations). Moonhee Cho has collaborated with scholars based in United States, South Korea and Hong Kong. Frequent co-authors include Brandon Boatwright, Ying Xiong, Jaejin Lee, Soojin Kim, Gawon Kim, Sunyoung Park, Giselle A. Auger, Sylvia M. Chan‐Olmsted, Sangwon Lee and Min‐Soo Kim. Their work appears in journals such as Public Relations Review, International Journal of Strategic Communication, Journal of Marketing Communications, Journal of Public Relations Research and Nonprofit and Voluntary Sector Quarterly.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact