Monic Sun
Impact in
- Marketing top 1%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
- Marketing 20
- Consumer Market Behavior and Pricing 16
- Consumer Behavior in Brand Consumption and Identification 4
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- Digital Platforms and Economics 8
- Co-authors
- J. Miguel Villas‐Boas (6 shared papers)Fernando Branco (4 shared papers)Feng Zhu (4 shared papers)Remi Trudel (2 shared papers)Rajeev K. Tyagi (1 shared paper)Yuxin Chen (2 shared papers)Xinxin Li (1 shared paper)Xiaoquan Zhang (3 shared papers)
- Journals
- Marketing Science (4 papers)Management Science (3 papers)Marketing Letters (1 paper)Journal of Marketing Research (1 paper)Journal of Consumer Psychology (1 paper)
- Partner nations
- United StatesCanadaHong Kong
In The Last Decade
Monic Sun
26 papers receiving 1.2k citations
Monic Sun's Hit Papers
Peers
Comparison fields: 5 of 80
- Marketing 805
- Information Systems and Management 143
- Management Science and Operations Research 227
- General Decision Sciences 30
- Strategy and Management 257
Countries citing papers authored by Monic Sun
This map shows the geographic impact of Monic Sun's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Monic Sun with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Monic Sun more than expected).
Fields of papers citing papers by Monic Sun
This network shows the impact of papers produced by Monic Sun. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Monic Sun. The network helps show where Monic Sun may publish in the future.
Co-authors
The 25 scholars most cited alongside Monic Sun, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | How Does the Variance of Product Ratings Matter? Hit paper breakdown → | 2011 | 533 |
| 2 | 2012 | 151 | |
| 3 | 2013 | 128 | |
| 4 | 2016 | 99 | |
| 5 | 2015 | 99 | |
| 6 | 2020 | 60 | |
| 7 | 2017 | 50 | |
| 8 | 2019 | 22 | |
| 9 | 2010 | 21 | |
| 10 | 2011 | 21 | |
| 11 | 2008 | 17 | |
| 12 | 2022 | 16 | |
| 13 | 2010 | 9 | |
| 14 | Media exposure, social comparison and self-discrepancy: A model of prediction of fashion clothing involvement | 2014 | 7 |
| 15 | 2015 | 6 | |
| 16 | 2017 | 5 | |
| 17 | 2012 | 5 | |
| 18 | 2015 | 5 | |
| 19 | 2017 | 5 | |
| 20 | 2012 | 5 |
About Monic Sun
Monic Sun is a scholar working on Marketing, Strategy and Management, Management Science and Operations Research, Sociology and Political Science and Management Information Systems, having authored 27 papers that have together received 1.3k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (16 papers), Auction Theory and Applications (9 papers), Digital Platforms and Economics (8 papers), Media Influence and Politics (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Supply Chain and Inventory Management (3 papers), Experimental Behavioral Economics Studies (3 papers) and Game Theory and Applications (3 papers). The work is most often cited by research in Marketing (805 citations), Information Systems and Management (143 citations), Management Science and Operations Research (227 citations), General Decision Sciences (30 citations) and Strategy and Management (257 citations). Monic Sun has collaborated with scholars based in United States, Canada and Hong Kong. Frequent co-authors include J. Miguel Villas‐Boas, Fernando Branco, Feng Zhu, Remi Trudel, Rajeev K. Tyagi, Yuxin Chen, Xinxin Li, Xiaoquan Zhang, T. Tony Ke and Zhongshi Guo. Their work appears in journals such as Marketing Science, Management Science, Marketing Letters, Journal of Marketing Research and Journal of Consumer Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.