Michael Houston
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Hardware and Architecture top 0.5%
- Parallel Computing and Optimization Techniques
- Embedded Systems Design Techniques
Papers in
-
- EEG and Brain-Computer Interfaces 12
- Marketing 22
- Consumer Behavior in Brand Consumption and Identification 20
- Co-authors
- Terry L. Childers (7 shared papers)Susan E. Heckler (6 shared papers)David Luebke (2 shared papers)J. C. Phillips (2 shared papers)John D. Owens (2 shared papers)John E. Stone (2 shared papers)Kevin Lane Keller (3 shared papers)Cynthia Huffman (1 shared paper)
- Journals
- Journal of Marketing Research (9 papers)IEEE Transactions on Neural Systems and Rehabilitation Engineering (7 papers)Journal of Consumer Research (5 papers)Neurocomputing (2 papers)Proceedings of the IEEE (2 papers)
- Partner nations
- United StatesChinaUnited Kingdom
In The Last Decade
Michael Houston
74 papers receiving 4.5k citations
Michael Houston's Hit Papers
Peers
Comparison fields: 5 of 170
- Marketing 1.5k
- Hardware and Architecture 831
- Computer Graphics and Computer-Aided Design 144
- Organizational Behavior and Human Resource Management 415
- Applied Psychology 185
Countries citing papers authored by Michael Houston
This map shows the geographic impact of Michael Houston's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Houston with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Houston more than expected).
Fields of papers citing papers by Michael Houston
This network shows the impact of papers produced by Michael Houston. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Houston. The network helps show where Michael Houston may publish in the future.
Co-authors
The 25 scholars most cited alongside Michael Houston, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 75 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | GPU Computing Hit paper breakdown → | 2008 | 1068 |
| 2 | GPU Computing Hit paper breakdown → | 2008 | 809 |
| 3 | 1984 | 469 | |
| 4 | 1985 | 377 | |
| 5 | 1998 | 226 | |
| 6 | 1987 | 189 | |
| 7 | 1993 | 175 | |
| 8 | 1998 | 143 | |
| 9 | 2010 | 108 | |
| 10 | 2006 | 96 | |
| 11 | 1987 | 88 | |
| 12 | 2005 | 79 | |
| 13 | 2013 | 77 | |
| 14 | 2004 | 74 | |
| 15 | 1987 | 66 | |
| 16 | Mixed Precision Training | 2017 | 62 |
| 17 | 2002 | 62 | |
| 18 | 2010 | 60 | |
| 19 | 2019 | 58 | |
| 20 | 1975 | 46 |
About Michael Houston
Michael Houston is a scholar working on Cognitive Neuroscience, Marketing, Sociology and Political Science, Biomedical Engineering and Hardware and Architecture, having authored 75 papers that have together received 5.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (20 papers), EEG and Brain-Computer Interfaces (12 papers), Muscle activation and electromyography studies (11 papers), Digital Marketing and Social Media (9 papers), Parallel Computing and Optimization Techniques (6 papers), Neuroscience and Neural Engineering (5 papers), Cultural Differences and Values (5 papers) and Embedded Systems Design Techniques (5 papers). The work is most often cited by research in Marketing (1.5k citations), Hardware and Architecture (831 citations), Computer Graphics and Computer-Aided Design (144 citations), Organizational Behavior and Human Resource Management (415 citations) and Applied Psychology (185 citations). Michael Houston has collaborated with scholars based in United States, China and United Kingdom. Frequent co-authors include Terry L. Childers, Susan E. Heckler, David Luebke, J. C. Phillips, John D. Owens, John E. Stone, Kevin Lane Keller, Cynthia Huffman, Sharon Ng and Catherine Cole. Their work appears in journals such as Journal of Marketing Research, IEEE Transactions on Neural Systems and Rehabilitation Engineering, Journal of Consumer Research, Neurocomputing and Proceedings of the IEEE.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.