Michael Haenlein
About
Michael Haenlein is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Michael Haenlein has authored 71 papers receiving a total of 16.4k indexed citations (citations by other indexed papers that have themselves been cited), including 36 papers in Marketing, 34 papers in Sociology and Political Science and 17 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Michael Haenlein’s work include Digital Marketing and Social Media (30 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Customer Service Quality and Loyalty (15 papers). Michael Haenlein is often cited by papers focused on Digital Marketing and Social Media (30 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Customer Service Quality and Loyalty (15 papers). Michael Haenlein collaborates with scholars based in France, Germany and United States. Michael Haenlein's co-authors include Andreas Kaplan, Barak Libai, Detlef Schoder, Paweł Korzyński and Werner Reinartz and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.
In The Last Decade
Fields of papers citing papers by Michael Haenlein
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Michael Haenlein. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Michael Haenlein may publish in the future.
Countries citing papers authored by Michael Haenlein
Since SpecializationCitations
This map shows the geographic impact of Michael Haenlein's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Haenlein with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Haenlein more than expected).
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