Melvin R. Crask

About

Melvin R. Crask is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Melvin R. Crask has authored 14 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 3 papers in Sociology and Political Science and 1 paper in Social Psychology. Recurrent topics in Melvin R. Crask’s work include Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Consumer Retail Behavior Studies (2 papers). Melvin R. Crask is often cited by papers focused on Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Consumer Retail Behavior Studies (2 papers). Melvin R. Crask collaborates with scholars based in United States. Melvin R. Crask's co-authors include Richard J. Fox, Jong-Hoon Kim, Ellen Day, William D. Perreault, Henry A. Laskey, Margy P. Conchar, G. M. Zinkhan, Fred D. Reynolds, William D. Wells and Hyokjin Kwak and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of Melvin R. Crask i

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Fields of papers citing papers by Melvin R. Crask

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Melvin R. Crask. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Melvin R. Crask may publish in the future.

Countries citing papers authored by Melvin R. Crask

Since Specialization

Citations

This map shows the geographic impact of Melvin R. Crask's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Melvin R. Crask with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Melvin R. Crask more than expected).

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