Hyokjin Kwak

40 papers and 1.3k indexed citations i.

About

Hyokjin Kwak is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Hyokjin Kwak has authored 40 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 32 papers in Marketing, 26 papers in Sociology and Political Science and 8 papers in Social Psychology. Recurrent topics in Hyokjin Kwak’s work include Consumer Behavior in Brand Consumption and Identification (30 papers), Digital Marketing and Social Media (21 papers) and Consumer Retail Behavior Studies (7 papers). Hyokjin Kwak is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (30 papers), Digital Marketing and Social Media (21 papers) and Consumer Retail Behavior Studies (7 papers). Hyokjin Kwak collaborates with scholars based in United States, India and Japan. Hyokjin Kwak's co-authors include Marina Puzakova, Joseph F. Rocereto, George M. Zinkhan, Anupam Jaju, Richard J. Fox, Trina Larsen, Denise E. DeLorme, Joseph R. Dominick, Thomas W. Leigh and Rolph E. Anderson and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Hyokjin Kwak i

Fields of papers citing papers by Hyokjin Kwak

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hyokjin Kwak. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyokjin Kwak. The network helps show where Hyokjin Kwak may publish in the future.

Countries citing papers authored by Hyokjin Kwak

Since Specialization
Citations

This map shows the geographic impact of Hyokjin Kwak's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyokjin Kwak with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyokjin Kwak more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025