Martin P. Fritze

14 papers and 623 indexed citations i.

Martin P. Fritze has authored 14 papers that have received a total of 623 indexed citations. This includes 12 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (6 papers). Martin P. Fritze is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in Germany, United States and United Kingdom. Martin P. Fritze's co-authors include Andreas B. Eisingerich, Jochen Wirtz, Martin Benkenstein, Jonas Holmqvist and André Marchand and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.