Markus Voeth
Impact in
- Marketing top 2%
- Marketing and Advertising Strategies
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Strategy and Management top 5%
- Business Strategies and Innovation
Papers in
- Marketing 52
- Marketing and Advertising Strategies 29
- Consumer Market Behavior and Pricing 13
- Service and Product Innovation 6
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- International Business and FDI 7
- Business Strategies and Innovation 6
- Co-authors
- Uta Herbst (26 shared papers)Klaus Backhaus (15 shared papers)Christina Sichtmann (2 shared papers)Joachim Büschken (5 shared papers)Mareike Schoop (1 shared paper)Dietrich Adam (3 shared papers)Rolf Weiber (1 shared paper)Ulrich W. Thonemann (1 shared paper)
- Journals
- International Journal of Market Research (3 papers)Industrial Marketing Management (3 papers)Journal of Business and Industrial Marketing (2 papers)Group Decision and Negotiation (1 paper)Journal of Business Economics (1 paper)
- Partner nations
- GermanySwitzerland
In The Last Decade
Markus Voeth
76 papers receiving 553 citations
Peers
Comparison fields: 5 of 58
- Marketing 283
- Strategy and Management 154
- Management Information Systems 87
- Management of Technology and Innovation 64
- Organizational Behavior and Human Resource Management 75
Countries citing papers authored by Markus Voeth
This map shows the geographic impact of Markus Voeth's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Markus Voeth with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Markus Voeth more than expected).
Fields of papers citing papers by Markus Voeth
This network shows the impact of papers produced by Markus Voeth. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Markus Voeth. The network helps show where Markus Voeth may publish in the future.
Co-authors
The 10 scholars most cited alongside Markus Voeth, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 90 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2008 | 54 | |
| 2 | 2011 | 51 | |
| 3 | An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias | 2005 | 42 |
| 4 | 1998 | 39 | |
| 5 | 2014 | 36 | |
| 6 | 2016 | 31 | |
| 7 | 2005 | 30 | |
| 8 | 2005 | 28 | |
| 9 | Internationales Marketing | 1998 | 24 |
| 10 | 2000 | 22 | |
| 11 | 1999 | 21 | |
| 12 | 2005 | 20 | |
| 13 | 2007 | 17 | |
| 14 | 2015 | 13 | |
| 15 | 2004 | 12 | |
| 16 | 2007 | 12 | |
| 17 | 2004 | 8 | |
| 18 | 2004 | 8 | |
| 19 | 2006 | 8 | |
| 20 | 2015 | 8 |
About Markus Voeth
Markus Voeth is a scholar working on Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Management Information Systems and Economics and Econometrics, having authored 90 papers that have together received 648 indexed citations. Recurring topics across this work include Marketing and Advertising Strategies (29 papers), Conflict Management and Negotiation (15 papers), Consumer Market Behavior and Pricing (13 papers), Economic and Environmental Valuation (11 papers), International Business and FDI (7 papers), Business Strategies and Innovation (6 papers), Service and Product Innovation (6 papers) and Supply Chain and Inventory Management (5 papers). The work is most often cited by research in Marketing (283 citations), Strategy and Management (154 citations), Management Information Systems (87 citations), Management of Technology and Innovation (64 citations) and Organizational Behavior and Human Resource Management (75 citations). Markus Voeth has collaborated with scholars based in Germany and Switzerland. Frequent co-authors include Uta Herbst, Klaus Backhaus, Christina Sichtmann, Joachim Büschken, Mareike Schoop, Dietrich Adam, Rolf Weiber, Ulrich W. Thonemann, Michael Welker and Matthias Bauer. Their work appears in journals such as International Journal of Market Research, Industrial Marketing Management, Journal of Business and Industrial Marketing, Group Decision and Negotiation and Journal of Business Economics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.