Marko Merisavo

About

Marko Merisavo is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management and Information Systems and Management. According to data from OpenAlex, Marko Merisavo has authored 6 papers receiving a total of 310 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Sociology and Political Science, 4 papers in Organizational Behavior and Human Resource Management and 4 papers in Information Systems and Management. Recurrent topics in Marko Merisavo’s work include Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (4 papers) and Technology Adoption and User Behaviour (4 papers). Marko Merisavo is often cited by papers focused on Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (4 papers) and Technology Adoption and User Behaviour (4 papers). Marko Merisavo collaborates with scholars based in New Zealand and Finland. Marko Merisavo's co-authors include Mika Raulas, Sami Kajalo, Brett Martin, Heikki Karjaluoto and Matti Leppäniemi and has published in prestigious journals such as Journal of Advertising Research, Journal of Product & Brand Management and Journal of Interactive Advertising.

In The Last Decade

Fields of papers citing papers by Marko Merisavo

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Marko Merisavo. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Marko Merisavo may publish in the future.

Countries citing papers authored by Marko Merisavo

Since Specialization

Citations

This map shows the geographic impact of Marko Merisavo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marko Merisavo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marko Merisavo more than expected).

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