Mark Lang
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Retail Behavior Studies 4
- Consumer Market Behavior and Pricing 3
- Consumer Packaging Perceptions and Trends 2
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- Culinary Culture and Tourism 4
- Food Waste Reduction and Sustainability 2
- Co-authors
- John L. Stanton (1 shared paper)Cristina Calvo-Porral (1 shared paper)A. Lemmerer (1 shared paper)Neeraj Bharadwaj (1 shared paper)C. Anthony Di Benedetto (1 shared paper)Neal H. Hooker (1 shared paper)Klaus G. Grunert (1 shared paper)Dawn Birch (1 shared paper)
- Journals
- British Food Journal (3 papers)Food Quality and Preference (2 papers)International Journal of Hospitality Management (1 paper)Journal of Retailing and Consumer Services (1 paper)Appetite (1 paper)
- Partner nations
- United StatesUnited KingdomHungary
In The Last Decade
Mark Lang
13 papers receiving 462 citations
Peers
Comparison fields: 5 of 79
- Marketing 209
- Tourism, Leisure and Hospitality Management 28
- Food Science 183
- Business and International Management 9
- Plant Science 139
Countries citing papers authored by Mark Lang
This map shows the geographic impact of Mark Lang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Lang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Lang more than expected).
Fields of papers citing papers by Mark Lang
This network shows the impact of papers produced by Mark Lang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Lang. The network helps show where Mark Lang may publish in the future.
Co-authors
The 18 scholars most cited alongside Mark Lang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 119 | |
| 2 | 2014 | 77 | |
| 3 | 2021 | 73 | |
| 4 | 2015 | 51 | |
| 5 | 2016 | 41 | |
| 6 | 2018 | 40 | |
| 7 | 2021 | 36 | |
| 8 | 2013 | 24 | |
| 9 | 2015 | 10 | |
| 10 | In vitro fracture resistance of teeth with dentin-bonded ceramic crowns and core build-ups. | 2003 | 5 |
| 11 | 2021 | 3 | |
| 12 | 2016 | 2 | |
| 13 | 2014 | 1 | |
| 14 | 2021 | 0 |
About Mark Lang
Mark Lang is a scholar working on Marketing, Food Science, Plant Science, Social Psychology and Sociology and Political Science, having authored 14 papers that have together received 482 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Organic Food and Agriculture (6 papers), Culinary Culture and Tourism (4 papers), Consumer Retail Behavior Studies (4 papers), Consumer Market Behavior and Pricing (3 papers), Food Waste Reduction and Sustainability (2 papers), Consumer Packaging Perceptions and Trends (2 papers) and Agriculture Sustainability and Environmental Impact (1 paper). The work is most often cited by research in Marketing (209 citations), Tourism, Leisure and Hospitality Management (28 citations), Food Science (183 citations), Business and International Management (9 citations) and Plant Science (139 citations). Mark Lang has collaborated with scholars based in United States, United Kingdom and Hungary. Frequent co-authors include John L. Stanton, Cristina Calvo-Porral, A. Lemmerer, Neeraj Bharadwaj, C. Anthony Di Benedetto, Neal H. Hooker, Klaus G. Grunert, Dawn Birch, David Dean and Zoltán Lakner. Their work appears in journals such as British Food Journal, Food Quality and Preference, International Journal of Hospitality Management, Journal of Retailing and Consumer Services and Appetite.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.