Mark B. Houston
About
Mark B. Houston is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management.
According to data from OpenAlex, Mark B. Houston has authored 54 papers receiving a total of 3.6k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 17 papers in Organizational Behavior and Human Resource Management and 13 papers in Strategy and Management. Recurrent topics in Mark B. Houston’s work include Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Digital Marketing and Social Media (10 papers). Mark B. Houston is often cited by papers focused on Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Digital Marketing and Social Media (10 papers). Mark B. Houston collaborates with scholars based in United States, Germany and Belgium. Mark B. Houston's co-authors include Lance A. Bettencourt, Thorsten Hennig‐Thurau, Robert W. Palmatier, Edward U. Bond and John Hulland and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
In The Last Decade
Fields of papers citing papers by Mark B. Houston
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Mark B. Houston. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Mark B. Houston may publish in the future.
Countries citing papers authored by Mark B. Houston
Since SpecializationCitations
This map shows the geographic impact of Mark B. Houston's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark B. Houston with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark B. Houston more than expected).
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