Maja Šerić
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 49
- Consumer Behavior in Brand Consumption and Identification 35
- Marketing and Advertising Strategies 29
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- Digital Marketing and Social Media 33
- Diverse Aspects of Tourism Research 11
- Co-authors
- Irene Gil Saura (29 shared papers)Josip Mikulić (14 shared papers)María Eugenia Ruíz Molina (6 shared papers)Damír Krešić (5 shared papers)Đurđana Ozretić Došen (5 shared papers)Maria Vernuccio (6 shared papers)Daniela Garbin Praničević (6 shared papers)Darko Prebežac (2 shared papers)
In The Last Decade
Maja Šerić
68 papers receiving 1.1k citations
Peers
Comparison fields: 5 of 80
- Marketing 743
- Organizational Behavior and Human Resource Management 300
- Tourism, Leisure and Hospitality Management 41
- Sociology and Political Science 746
- Information Systems and Management 104
Countries citing papers authored by Maja Šerić
This map shows the geographic impact of Maja Šerić's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maja Šerić with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maja Šerić more than expected).
Fields of papers citing papers by Maja Šerić
This network shows the impact of papers produced by Maja Šerić. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maja Šerić. The network helps show where Maja Šerić may publish in the future.
Co-authors
The 19 scholars most cited alongside Maja Šerić, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 72 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2014 | 102 | |
| 2 | 2016 | 75 | |
| 3 | 2019 | 75 | |
| 4 | 2012 | 61 | |
| 5 | 2022 | 49 | |
| 6 | 2015 | 49 | |
| 7 | 2019 | 49 | |
| 8 | 2016 | 45 | |
| 9 | 2017 | 41 | |
| 10 | 2023 | 39 | |
| 11 | 2011 | 38 | |
| 12 | 2017 | 38 | |
| 13 | 2016 | 36 | |
| 14 | 2015 | 32 | |
| 15 | 2019 | 31 | |
| 16 | 2015 | 29 | |
| 17 | 2020 | 28 | |
| 18 | 2016 | 27 | |
| 19 | 2016 | 26 | |
| 20 | 2011 | 23 |
About Maja Šerić
Maja Šerić is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Communication, having authored 72 papers that have together received 1.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (35 papers), Digital Marketing and Social Media (33 papers), Marketing and Advertising Strategies (29 papers), Customer Service Quality and Loyalty (16 papers), Diverse Aspects of Tourism Research (11 papers), Corporate Identity and Reputation (9 papers), Advertising and Communication Studies (6 papers) and Communication in Education and Healthcare (5 papers). The work is most often cited by research in Marketing (743 citations), Organizational Behavior and Human Resource Management (300 citations), Tourism, Leisure and Hospitality Management (41 citations), Sociology and Political Science (746 citations) and Information Systems and Management (104 citations). Maja Šerić has collaborated with scholars based in Spain, Croatia and Italy. Frequent co-authors include Irene Gil Saura, Josip Mikulić, María Eugenia Ruíz Molina, Damír Krešić, Đurđana Ozretić Došen, Maria Vernuccio, Daniela Garbin Praničević, Darko Prebežac, Mihaela Simona Moise and Vatroslav Škare. Their work appears in journals such as Journal of Brand Management, Current Issues in Tourism, Journal of Retailing and Consumer Services, Journal of Hospitality Marketing & Management and Tourism Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.